Consent and Preference


July 28, 2021 -

IAB Launches CJPP Compendium in Partnership with OneTrust

On July 22, 2021, IAB’s Legal Affairs in partnership with OneTrust and BakerHostetler published a compendium outlining findings from

July 15, 2021 -

Italy’s DPA Releases Finalized Guidelines on Cookies & Tracking Technologies

On July 10, 2021, the Italian data protection authority also known as the ‘Garante’ announced its finalized guidelines on cookies and other similar

July 9, 2021 -

IAB Canada Finalizes TCF Policies  

The Interactive Advertising Bureau (IAB) of Canada recently finalized its version of Transparency Consent Framework (TCF) Policies. The Transparency and Consent Framework consists of a set of technical

July 8, 2021 -

Third-Party Cookies Are Going Away: How Marketers Can Prepare

Marketers, advertisers, and publishers have to face a significant change in their way of doing business with the announcement

June 24, 2021 -

Google Delays Deprecation of Third-Party Cookies Until 2023

On June 24, 2021, Google announced it is delaying plans to phase out third-party cookies in its Chrome browser

June 7, 2021 -

Hello CTV World: Bringing Privacy to Roku, Apple, Android TV & More

Cord-cutting — switching from a TV cable model to an internet-based one — is fast becoming the norm around the world.

May 19, 2021 -

OneTrust Dominates CMP Market as #1 for Two Consecutive Years

OneTrust’s consent management platform (CMP) has recently been ranked #1 by Kevel’s Ad Tech Insight Report, Q2 2021. The report analyzes the top

April 21, 2021 -

OneTrust Launches Consent Banner Testing Feature

Today, OneTrust launched a new consent banner test feature that allows customers to test their consent management platform (CMP) on a live website before

March 8, 2021 -

OneTrust CNIL Cookie Guidelines Toolkit

On April 1st, the French Data Protect Authority, the CNIL, will begin to enforce its latest cookie guidelines. The

March 4, 2021 -

Maximize Opt-Ins with Consent Rate Optimization

   Today OneTrust launches Consent Rate Optimization, a tool to help organizations personalize user experience and maximize opt-ins while respecting privacy. Take advantage of

February 8, 2021 -

OneTrust’s CMP Leads the Consent Management Market: Used on 350,000+ Websites and Apps

Today OneTrust announced it is the most widely used CMP with over 350,000+ websites and applications leveraging technology to manage users consent and

January 28, 2021 -

OneTrust Partners with GPC to Help Users Control Privacy

Today OneTrust and Global Privacy Control (GPC) announced their partnership to help users control their privacy with a browser setting to communicate privacy preferences.  OneTrust’s Consent Management

December 10, 2020 -

How Your Privacy Program is a Competitive Differentiator

45 percent.That’s the number of Americans who’ve had their personal information compromised by a data breach within the last 5

September 3, 2020 -

OneTrust Supports Google’s Newest Solution: Consent Mode

With recent stay-at-home orders, millions of consumers are creating and reinforcing new online buying behaviors and habits. Buyers are

September 3, 2020 -

OneTrust Achieves Highest Scores Across the Board in KuppingerCole Privacy & Consent Management Report

Privacy and consent management continue to play an ever-increasing role in organizations, making the choice of platform provider even

August 6, 2020 -

OneTrust Expands OTT (Over-the-Top) CMP Support for Apple TV, Android TV, Roku, and more

OneTrust today announced expanded over-the-top (OTT) compliance capabilities, enabling publishers and advertisers to capture consent and preferences from within

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