CCPA Compliance: “Do Not Sell” & Consumer Rights Management with OneTrust
The CCPA introduces new rights for California residents – requiring companies that conduct business in the State of California to implement structural changes to their privacy programs. These new consumer rights, like the right to access and delete personal information, as well as the right to opt out of the sale of personal information, have resulted in two critical challenges. First, organizations need a scalable and efficient way to process and respond to consumer requests to exercise their new rights to information and deletion. Second, organizations must maintain detailed, ongoing records for compliance. Join us as we discuss practical solutions from OneTrust to meet the specific challenges of CCPA “Do Not Sell” and Consumer Rights Management – including automating the intake and fulfillment of consumer requests, avoiding the accidental and unauthorized sale of consumer data, and how to utilize cookie banners and preference centers to meet “Do Not Sell” requirements.