OneTrust, the platform helping organizations use data and AI responsibly, today announced at Snowflake’s seventh-annual user conference, Snowflake Summit 2025, the launch of OneTrust Consent Management as a Snowflake Native App on Snowflake Marketplace. The OneTrust Consent Management Snowflake Native App enables joint customers to enforce the use of consented data in their Snowflake customer data platform implementations, ensuring organizations’ marketing and data and AI programs reflect real-time consumer preferences on how their data will be used.
“Consent is the foundation of responsible data use, but the complexity of today’s data ecosystems—from marketing stacks to AI workflows—makes it difficult to manage at scale,” said Blake Brannon, Chief Innovation Officer at OneTrust. “Our Consent Management Snowflake Native App bridges that gap—empowering organizations to activate real-time, consented data not just for marketing, but also for analytics, personalization, and AI use cases. By honoring user preferences and enforcing governance policies, teams can unlock trusted data and AI innovation with confidence.”
