Email Marketing: Opt-In, Opt-Outs, and Opt-Downs

Resource Consent and Preferences

Email marketing metrics are a key performance indicator for marketing campaigns, lead generation, and more. More and more, customers are demanding a personalized experience when engaging with their favorite brands. However, increased privacy regulations around opt-in/opt-out, consent, and more mean that marketers may need to re-evaluate their email marketing practices. 


In this on-demand webinar, we focus on how to prevent opt-outs and unsubscribes, grow your subscriber list through opt-ins, and implement an opt-down strategy to help improve your email marketing metrics. 

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