Analyst Report

Ovum Report: OneTrust is Positioned as a Strategic Leader in Global Privacy Software Market

New report from independent research firm concludes OneTrust is positioned as a leader in the global privacy management market beyond the General Data Protection Regulation

August 06, 2018

Ovum, the market-leading analyst and research firm today issued an independent report highlighting OneTrust’s strategic leadership in the global privacy management market. The research details how OneTrust’s comprehensive solution can help companies execute privacy compliance strategies in the shifting global privacy landscape beyond just the EU’s General Data Protection Regulation (GDPR). Today OneTrust is the most widely used privacy management and marketing compliance software with 1,500 enterprise customers, including 200 of the Global 2,000, the world’s top two retailers, top three insurance providers, top five global advertisers and more.

Download the report: Ovum: OneTrust takes strategic focus on global privacy management

The GDPR served as a tipping point for the privacy market, and since its enforcement date dozens of regions are pushing to enact similar data privacy regulations. OneTrust is designed to scale with a company, with products designed for small- to medium-sized business focused on local jurisdictional laws up to enterprises managing hundreds of privacy regulations across the globe. With deep integrations into a company’s existing security, IT and marketing infrastructure, OneTrust can integrate privacy deeper into the organisation for “effective compliance” beyond just the GDPR. To help privacy and security professionals understand the rapidly changing regulatory environment, in 2018 OneTrust will host PrivacyConnect events in 85 different cities across the globe, each focused on local jurisdictional privacy regulations as well as global privacy frameworks.

With more than 500 employees across 5 global offices, OneTrust has more resources dedicated to research and development than any other privacy management solution in the market. Every day OneTrust’s privacy counsel researches data protection regulations to provide customers the tools needed to manage the constantly shifting privacy landscape, including recent developments in Japan, Brazil, India and the United States. For example, within a week of the surprise passing of the California Consumer Privacy Act of 2018 (CCPA), OneTrust issued a free tool for companies to assess their CCPA readiness.

OneTrust’s platform is expanded from a traditional privacy management tool to a broad data protection and marketing consent solution. With modules to support vendor and third-party management, incident and breach management, subject rights requests, enterprise preference management, and more, OneTrust is the platform for small businesses to global enterprises to automate and operationalise privacy compliance.

“Global privacy management requires a vast coordination of people, process, and technology. OneTrust has emerged as strategic player in this space for their ability to harmonize compliance efforts across diverse business units and stakeholders,” said Paige Bartley, Senior Analyst, Ovum. “Unlike GDPR specialty solutions that may quickly become obsolete with rapidly-evolving privacy regulations, OneTrust’s software and services are designed to adapt to the shifting compliance landscape: providing software companies with an approach they can mature with, rather than outgrow. OneTrust’s modular – but tightly integrated – approach allows the enterprise to address specific requirements and scale as needed.”

“Jurisdictions across the globe are creating new requirements for data protection and companies will need to leverage a comprehensive, mature compliance solution that integrates with existing security, IT and marketing investments,” said Kabir Barday, OneTrust CEO and Fellow of Information Privacy (FIP). “The GDPR made data protection a business priority and OneTrust will continue to support businesses in their effort to comply with the growing list of privacy regulations. We are committed to supporting our customers with a the most harmonized and comprehensive privacy solution.”

Download the report: Ovum: OneTrust takes strategic focus on global privacy management

For additional information, or to request a live OneTrust Privacy Management Software demo, visit or email


About OneTrust

OneTrust is the global leader in privacy management and marketing compliance software. More than 1,500 customers, including 200 of the Global 2,000, use OneTrust to comply with data privacy regulations across sectors and jurisdictions, including the EU GDPR, ePrivacy (Cookie Law) and California Consumer Privacy Act. An additional 7,500 organisations use OneTrust’s technology through a partnership with the International Association of Privacy Professionals (IAPP), the world’s largest global information privacy community.

The software, available in 50+ languages, is backed by over 20 awarded patents and can be deployed in an EU cloud or on-premise. The comprehensive platform is based on a combination of intelligent scanning, regulator guidance-based questionnaires, automated workflows and developer plugins used together to automatically generate the record keeping required for an organisation to demonstrate compliance to regulators and auditors. The platform is enriched with content from hundreds of templates based on the world-class privacy research conducted by our 100+ in-house certified privacy professionals.

OneTrust helps organisations implement GDPR requirements, including Data Protection by Design (PbD), Data Protection Impact Assessments (PIA/DPIA), Vendor Risk Management, Incident and Breach Management, Records of Processing (Data Mapping), Universal Consent and Preference Management, ePrivacy Cookie Consent, Data Subject Access Rights, Portability and Right to Be Forgotten.

PrivacyConnect, OneTrust’s global user community, hosts in-person workshops in 85 international cities, and is attended by thousands of privacy professionals to share best practices.

OneTrust is co-headquartered in Atlanta, GA and in London, UK, with additional offices in Munich, Bangalore and Hong Kong. The fast-growing team of privacy and technology experts surpasses 500 employees worldwide. To learn more, visit

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