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Nobody likes cookie pop-ups: Browser-based consent and the ePrivacy regulation

February 22, 2017

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Nobody Likes Cookie Pop-Ups: Browser-Based Consent and the ePrivacy Regulation

The ePrivacy Regulation proposals have been made public for a few weeks now, and there appear to be some far-reaching changes ahead if it’s adopted as is with minimal changes.

The one provision that seems to be attracting the most attention right now is Article 10 and the role that browsers might play in obtaining consent for cookies and other types of online tracking.

Essentially, Article 10 says that consent, or the lack thereof, can be given through the settings of a browser. For this to work, browsers must provide adequate settings and controls for users to make genuine privacy choices. They will also be required to make sure that users not only engage with these controls when they first set up their browser, but also be reminded of their ability to change settings, in unbiased language, no less than every six months.

The motivations for this can be neatly summarized as “Nobody likes cookie pop-ups” – not users, site owners, and now, regulators. When the draft was first published, there was widespread celebration of the impending death of the cookie banner that the EU has dealt with for the last 5+ years.

Besides the issue of why people don’t like cookie pop-ups (which would necessitate an entire article by itself), it seems important to ask two key questions:

  1. Does this law change mean the end of the cookie banner?
  2. If so, will that be a good thing for site owners?

The short answer to the first question is: “Maybe, but probably not in the short term,” and here are several reasons why:

First, current browser controls over cookies are blunt instruments, and not aligned to the wording of the Regulation.

The requirements for consent, and its exemptions, are largely defined by the purpose of the cookie. Purpose is something that is in no way encoded in cookies, and is therefore not something directly understood by the browser. Browser controls are based on the technical attributes of a cookie, namely whether it’s first or third party, and whilst privacy concerns are broadly aligned to this distinction, this is not always the case.

For example, a third-party cookie may be used in security and fraud detection services, which might be vital to the safe operation of a site, such as in e-commerce transaction processes. Generally blocking third-party cookies will potentially make a service less safe in that instance. Similarly, on-site profiling in large web properties can be done with first-party cookies in a way that people might object to, but if they simply blocked first-party cookies, this tends to make a lot of sites unusable. For example, you cannot log in to a site if first-party cookies are blocked.

Purely relying on browser controls as they are currently configured is neither fully effective in delivering privacy to those who want it, nor does it accurately reflect consent or withdrawal of it by a user for the different types of processing that are technically similar, but which functionally distinct cookies might enable.

Secondly, browser controls are mostly limited to cookies and other similar forms of local data storage and retrieval. Therefore, they are ineffective if a user wishes to prevent certain activities, like profiling, which can be done via non-standard, non-cookie based methods.

A good example of this is web-pixels or web-beacons, which are just third-party images that are encoded in such a way as to allow tracking. A browser cannot easily distinguish between an image that is beneficial to the user, and one that is a privacy risk in this context. Various fingerprinting methods of tracking similarly would be undetectable by the browser, and would be unable to reliably act on behalf of the user who would choose to prevent such tracking if they could.

It’s important to note that current ineffectiveness of browsers is not the fault of browser makers. They work to agreed standards, which are enabled through multi-stakeholder consensus, and regularly take years to be agreed upon and implemented. When dealing with deeply technical issues, this is standard procedure, but the problem is that privacy issues usually move at a much faster pace than standards (or the law) can.

Interestingly (at least from a cookie geek’s point of view), as early as 1997 there was a draft standard that, for privacy reasons, called for the purposes of cookies to be encoded directly into them. This would have enabled browsers to truly achieve what EU regulators are now asking from them in a robust way, but for many reasons, this requirement never saw the light of day.

Let’s say that these technical issues can be magically resolved by May 2018, and the browser becomes the prime interface for users to control their online privacy in an effective way without invading the user experience the way cookie pop-ups inevitably do. Would that be a good thing for website owners?

It stands to reason that it would not, simply because it reduces the ability of the website to either influence the user to adjust their settings in the site owners’ favor, or to create a competitive advantage by having a stronger relationship of trust based on a more privacy-centric approach.

In the last few years, privacy concerns have become headline news like never before. More and more web users are seeking out privacy solutions in one form or another. If browser controls make strong privacy tactics an essentially invisible feature in everyday use, but are still reminding people to activate them, it stands to reason that even larger numbers of website visitors are going to trade up to the strongest settings available.

Ultimately, if a browser blocks tracking activity – which is beneficial to the site owner’s business – the site owner may never know, which means that their business will suffer, users will assume that that the site owner is trying to track them for unknown reasons, and the site owner won’t have the opportunity to persuade them of their trustworthiness.

If, on the other hand, the privacy controls are on my site, a site owner can make a case to change minds while being respectful of the choices their visitors make. It presents a great opportunity to engage directly on the issue of trust, which any marketer knows is both difficult to win, and valuable to maintain.

The celebrations of many who are looking forward to the demise of the cookie pop-up will prove over the coming months to be not only premature, but also potentially problematic, as they are missing the bigger picture on the value of privacy as a tool of trust and competitive differentiation.

Learn more: OneTrust Cookie Consent Solutions


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Blog

Consent & Preferences

The ultimate guide to consent and preferences in the healthcare sector

Consent management in the healthcare sector is more important than ever, with sensitive personal data from patients at stake. Learn how your organization can build patient trust through consent and preferences.

Param Gopalasamy

December 28, 2023 13 min read

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Blog

Einwilligung & Präferenzen

Der ultimative Leitfaden für Einwilligung und Präferenzen im Gesundheitswesen

Das Einwilligungsmanagement im Gesundheitswesen ist wichtiger denn je, da sensible personenbezogene Daten von Patienten auf dem Spiel stehen. Erfahren Sie, wie Ihre Organisation durch Einwilligung und Präferenzen das Vertrauen von Patienten gewinnen kann.

Param Gopalasamy

Dezember 28, 2023 13 min read

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Blog

Consent & Preferences

Unify consented data to power your tech stack

What does a consent management system do for your tech stack? And why is it necessary? 

December 27, 2023 7 min read

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Blog

Consent & Preferences

Unify consented data to power your tech stack

What does a consent management system do for your tech stack? And why is it necessary? Read the blog to learn more.

December 27, 2023 7 min read

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Blog

Preferencias y consentimiento

Unifica los datos consensuados para impulsar tu pila tecnológica

¿Qué puede hacer un sistema de gestión de consentimientos por tu pila tecnológica? ¿Y por qué es necesario?

diciembre 27, 2023 7 min read

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Blog

Preferencias y consentimiento

Unifica los datos consensuados para impulsar tu pila tecnológica

¿Qué puede hacer un sistema de gestión de consentimientos por tu pila tecnológica? ¿Y por qué es necesario?

diciembre 27, 2023 7 min read

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Webinaire

Consentement aux cookies

Les enjeux de la gestion des consentements aux Cookies pour Proximus

Replay Webinar "Etude de cas avec Proximus".

décembre 22, 2023

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Webinaire

Consentement aux cookies

Consentement clients & marketing

Visionnez le Replay de notre webinar pour connaître les meilleures pratiques afin d’offrir des expériences basées sur les choix de consentement de vos clients.

décembre 21, 2023

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Webinar

Consent & Preferences

Permission-based Personalization: The Power of a Centralized Record of Consent

Join us to explore the power of consent record centralization and its impact on elevating customer personalization while respecting privacy.

December 18, 2023

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Webinar

Consent & Preferences

Permission-based Personalization: The Power of a Centralized Record of Consent

Join us to explore the power of consent record centralization and its impact on elevating customer personalization while respecting privacy.

December 18, 2023

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Blog

Consent & Preferences

The ICO's stance on user privacy and website compliance

The UK’s ICO recently announced that enforcement actions will be coming soon for large websites that aren’t adhering to their consent guidelines. What does this mean for your business?

Param Gopalasamy

December 14, 2023 5 min read

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Blog

Consent & Preferences

The ICO's stance on user privacy and website compliance

The UK’s ICO recently announced that enforcement actions will be coming soon for large websites that aren’t adhering to their consent guidelines. What does this mean for your business?

Param Gopalasamy

December 14, 2023 5 min read

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Seminario web

Consentimiento de cookies

Se acaban las cookies... ¿y ahora qué hacemos?

Impulsar el retorno de la inversión en marketing sin depender de cookies de terceros, minimizando el riesgo de cumplimiento. 

diciembre 12, 2023

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Infographic

Consent & Preferences

The consent and preferences roadmap

How can your organization get started with consent and preferences? What are the first steps to take? Download our infographic to learn more.

December 11, 2023

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eBook

Consent & Preferences

The basics of consent and preferences

When it comes to consent and preferences, what are the basic points that your organization needs to keep in mind? Download the eBook to learn more.

December 11, 2023

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Infographic

Consent & Preferences

The consent and preferences roadmap

How can your organization get started with consent and preferences? What are the first steps to take? Download our infographic to learn more.

December 11, 2023

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eBook

Consent & Preferences

The basics of consent and preferences

When it comes to consent and preferences, what are the basic points that your organization needs to keep in mind? Download the eBook to learn more.

December 11, 2023

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Blog

Consent & Preferences

A new era of behavioral advertising?

With recent enforcement decisions from authoritative bodies in Europe, organizations need to take a look at how they view consent for behavioral advertising. 

Param Gopalasamy

November 08, 2023 4 min read

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Blog

Consent & Preferences

A new era of behavioral advertising?

With recent enforcement decisions from authoritative bodies in Europe, organizations need to take a look at how they view consent for behavioral advertising. 

Param Gopalasamy

November 08, 2023 4 min read

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Webinar

Consent & Preferences

Why consent and compliance matter with programmatic ads

Learn how to manage and transmit consent signals for programmatic ads to boost user trust and revenue without compromising compliance. Watch now!

November 07, 2023

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Webinar

Consent & Preferences

Why consent and compliance matter with programmatic ads

Learn how to manage and transmit consent signals for programmatic ads to boost user trust and revenue without compromising compliance. Watch now!

November 07, 2023

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Webinar

Consent & Preferences

Compliant omni-channel automation: How to be a responsible marketer?

Join this webinar and learn how to create a compliant privacy-first marketing program that respects customer consent across multiple channels.

October 12, 2023

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Webinar

Consent & Preferences

Compliant omni-channel automation: How to be a responsible marketer?

Join this webinar and learn how to create a compliant privacy-first marketing program that respects customer consent across multiple channels.

October 12, 2023

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Resource Kit

Consent & Preferences

AdTech and consent toolkit 2023

Master TCF 2.2 & Google CMP requirements with our AdTech and Consent Toolkit 2023. Stay compliant and succeed in the privacy-first advertising landscape.

October 10, 2023

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Resource Kit

Consent & Preferences

AdTech and consent toolkit 2023

Master TCF 2.2 & Google CMP requirements with our AdTech and Consent Toolkit 2023. Stay compliant and succeed in the privacy-first advertising landscape.

October 10, 2023

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Infographic

Consent & Preferences

How OneTrust integrates with Snowflake

When it comes to personalized marketing campaigns, email lists, or any other activation, make sure you’re staying compliant with all applicable privacy regulations.

October 09, 2023

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Infographic

Consent & Preferences

How OneTrust integrates with Snowflake

When it comes to personalized marketing campaigns, email lists, or any other activation, make sure you’re staying compliant with all applicable privacy regulations.

October 09, 2023

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Resource Kit

Consent & Preferences

The IAB TCF 2.2 mastery toolkit

Master IAB TCF 2.2: Gain insights, navigate changes, and empower your organization with our resource kit. Download now!

October 05, 2023

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Resource Kit

Consent & Preferences

The IAB TCF 2.2 mastery toolkit

Master IAB TCF 2.2: Gain insights, navigate changes, and empower your organization with our resource kit. Download now!

October 05, 2023

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White Paper

Consent & Preferences

Creating personalized consent-driven experiences

Learn best practices for managing user data and preferences in our latest white paper on personalization and compliance.

September 27, 2023

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White Paper

Consent & Preferences

Creating personalized consent-driven experiences

Learn best practices for managing user data and preferences in our latest white paper on personalization and compliance.

September 27, 2023

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Resource Kit

Consent & Preferences

The Google CMP requirements toolkit

Master Google's CMP Standards: Stay compliant and excel in the evolving ad landscape. Download our Google CMP Requirements Toolkit now!

September 27, 2023

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Resource Kit

Consent & Preferences

The Google CMP requirements toolkit

Master Google's CMP Standards: Stay compliant and excel in the evolving ad landscape. Download our Google CMP Requirements Toolkit now!

September 27, 2023

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Webinar

Consent & Preferences

Adobe + OneTrust: How to market responsibly with consent-based experiences

Join Adobe and OneTrust as we discuss best practices for deploying consent-based marketing campaigns and privacy-first experiences.

August 29, 2023

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Webinar

Consent & Preferences

Adobe + OneTrust: How to market responsibly with consent-based experiences

Join Adobe and OneTrust as we discuss best practices for deploying consent-based marketing campaigns and privacy-first experiences.

August 29, 2023

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Blog

Consent & Preferences

Navigating TCF 2.2 and Google’s consent management platform requirements

Learn how TCF 2.2 affects Google's consent management platform's (CMP) requirements and what you need to know to achieve compliance.

August 11, 2023 6 min read

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Blog

Consent & Preferences

Navigating TCF 2.2 and Google’s consent management platform requirements

Learn how TCF 2.2 affects Google's consent management platform's (CMP) requirements and what you need to know to achieve compliance.

August 11, 2023 6 min read

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Blog

Preferencias y consentimiento

Cómo navegar el marco de transparencia y consentimiento 2.2 y los requisitos de la plataforma de gestión del consentimiento de Google

Descubre cómo el marco de transparencia y consentimiento 2.2 afecta a los requisitos de la plataforma de gestión del consentimiento (CMP) de Google y todo lo que necesitas saber para lograr el cumplimiento normativo.

agosto 11, 2023 6 min read

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Blog

Preferencias y consentimiento

Cómo navegar el marco de transparencia y consentimiento 2.2 y los requisitos de la plataforma de gestión del consentimiento de Google

Descubre cómo el marco de transparencia y consentimiento 2.2 afecta a los requisitos de la plataforma de gestión del consentimiento (CMP) de Google y todo lo que necesitas saber para lograr el cumplimiento normativo.

agosto 11, 2023 6 min read

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Webinar

Cookie Consent

Trust matters: Building consumer confidence in a cookieless world

Join us and learn how to build consumer trust and drive marketing ROI without relying on third-party cookies.

August 01, 2023

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Webinar

Cookie Consent

Trust matters: Building consumer confidence in a cookieless world

Join us and learn how to build consumer trust and drive marketing ROI without relying on third-party cookies.

August 01, 2023

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Webinar

Consent & Preferences

Consent-based advertising: Connecting with customers in a privacy-centric world

Get the insights you need to launch privacy-first advertising campaigns and build strong customer relationships based on trust.

July 28, 2023

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Webinar

Consent & Preferences

Consent-based advertising: Connecting with customers in a privacy-centric world

Get the insights you need to launch privacy-first advertising campaigns and build strong customer relationships based on trust.

July 28, 2023

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Blog

Consent & Preferences

Mastering first-party data: The complete playbook for marketers

Learn the best way to connect with your customers by building a first-party data marketing strategy.

Param Gopalasamy

July 13, 2023 18 min read

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Blog

Consent & Preferences

Mastering first-party data: The complete playbook for marketers

Learn the best way to connect with your customers by building a first-party data marketing strategy.

Param Gopalasamy

July 13, 2023 18 min read

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Webinar

Consent & Preferences

Consent-driven advertising: How successful organizations deliver personalized experiences with first-party data

Gain practical tips on collecting, managing, and using first-party data to deliver personalized experiences that prioritize user consent. Watch now!

July 12, 2023

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Webinar

Consent & Preferences

Consent-driven advertising: How successful organizations deliver personalized experiences with first-party data

Gain practical tips on collecting, managing, and using first-party data to deliver personalized experiences that prioritize user consent. Watch now!

July 12, 2023

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Checklist

Consent & Preferences

The marketer's first-party data checklist

Download our in-depth first-party data checklist and begin building privacy-first marketing strategy that builds trust and keeps your organization compliant.

July 11, 2023

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Checklist

Consent & Preferences

The marketer's first-party data checklist

Download our in-depth first-party data checklist and begin building privacy-first marketing strategy that builds trust and keeps your organization compliant.

July 11, 2023

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Infographic

Consent & Preferences

Navigating Google's new CMP requirements

Adapt to Google's June 2023 CMP requirements with this infographic and confidently engage your audience while staying compliant.

June 20, 2023

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Infographic

Consent & Preferences

Navigating Google's new CMP requirements

Adapt to Google's June 2023 CMP requirements with this infographic and confidently engage your audience while staying compliant.

June 20, 2023

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eBook

Consent & Preferences

The ultimate guide to consent and preferences for marketers

Download this eBook and learn how marketers can apply consent and preference principles to build a relationship with their audience built on trust.

June 02, 2023

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eBook

Consent & Preferences

The ultimate guide to consent and preferences for marketers

Download this eBook and learn how marketers can apply consent and preference principles to build a relationship with their audience built on trust.

June 02, 2023

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Video

Consent & Preferences

The strongest consumer relationships are built on first-party data, not third-party cookies

Request a OneTrust Consent & Preferences demo video and learn how to unlock the potential of first-party data and establish a relationship with your customers based on trust.

June 02, 2023

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Video

Consent & Preferences

The strongest consumer relationships are built on first-party data, not third-party cookies

Request a OneTrust Consent & Preferences demo video and learn how to unlock the potential of first-party data and establish a relationship with your customers based on trust.

June 02, 2023

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Blog

Consent & Preferences

First party data 101: What your marketing team needs to know

Read more to answer frequently asked questions around first-party data and how your organization can take advantage of it

Ashlea Cartee

May 23, 2023 6 min read

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Blog

Consent & Preferences

First party data 101: What your marketing team needs to know

Read more to answer frequently asked questions around first-party data and how your organization can take advantage of it

Ashlea Cartee

May 23, 2023 6 min read

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Blog

Consent & Preferences

What the latest Google CMP requirements mean for your organization

Google announced their latest requirements around consent management platforms for organizations that utilize their network for ads

Ryan Karlin

May 16, 2023 3 min read

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Blog

Consent & Preferences

What the latest Google CMP requirements mean for your organization

Google announced their latest requirements around consent management platforms for organizations that utilize their network for ads

Ryan Karlin

May 16, 2023 3 min read

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Infographic

Cookie Consent

5 GDPR-compliant cookie banner guidelines from the EDPB

Download our infographic to learn more about how to operationalize the EDPB’s GDPR-compliant cookie guidelines and keep your organization compliant.

March 02, 2023

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Infographic

Cookie Consent

5 GDPR-compliant cookie banner guidelines from the EDPB

Download our infographic to learn more about how to operationalize the EDPB’s GDPR-compliant cookie guidelines and keep your organization compliant.

March 02, 2023

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eBook

Consent & Preferences

The ultimate guide to consent and preferences in the healthcare sector

Download the guide to learn more about how to use consent and preferences to elevate patient and customer experiences in the healthcare sector.

February 15, 2023

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eBook

Consent & Preferences

The ultimate guide to consent and preferences in the healthcare sector

Download the guide to learn more about how to use consent and preferences to elevate patient and customer experiences in the healthcare sector.

February 15, 2023

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eBook

Cookie Consent

Your Playbook for a Cookieless World eBook

Download this ebook to learn why third-party cookies are deprecating, what solutions are available, and how to put privacy and consumer trust first.

February 09, 2023

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eBook

Cookie Consent

Your Playbook for a Cookieless World eBook

Download this ebook to learn why third-party cookies are deprecating, what solutions are available, and how to put privacy and consumer trust first.

February 09, 2023

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Infographic

Cookie Consent

10 tips to master cookie consent

Download our infographic and learn how to create a Consent Management Platform that meets compliance requirements, maximizes opt-ins, and builds trust. 

September 12, 2022

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Infographic

Cookie Consent

10 tips to master cookie consent

Download our infographic and learn how to create a Consent Management Platform that meets compliance requirements, maximizes opt-ins, and builds trust. 

September 12, 2022

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Webinar

Consent & Preferences

Fireside chat: A modern marketer’s approach to privacy & data

Learn the challenges and opportunities marketers face to deliver personalized experiences while remaining compliant with global privacy requirements.

September 08, 2022

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Webinar

Consent & Preferences

Fireside chat: A modern marketer’s approach to privacy & data

Learn the challenges and opportunities marketers face to deliver personalized experiences while remaining compliant with global privacy requirements.

September 08, 2022

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Blog

Cookie Consent

August cookie complaints from noyb: What you need to know

On August 9, 2022, Max Schrems’ noyb lodged 226 GDPR-related complaints with 18 authorities against websites for cookie banner compliance.

Ojas Rege

August 10, 2022 2 min read

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Blog

Cookie Consent

August cookie complaints from noyb: What you need to know

On August 9, 2022, Max Schrems’ noyb lodged 226 GDPR-related complaints with 18 authorities against websites for cookie banner compliance.

Ojas Rege

August 10, 2022 2 min read

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White Paper

Cookie Consent

Succeeding in a privacy-first world with Alex Cash

In this white paper, discover strategies for data collection to further business goals and how to prioritize data while ensuring the best customer experience.

August 03, 2022

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White Paper

Cookie Consent

Succeeding in a privacy-first world with Alex Cash

In this white paper, discover strategies for data collection to further business goals and how to prioritize data while ensuring the best customer experience.

August 03, 2022

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Blog

Consent & Preferences

Google delays deprecation of cookies until 2024

On July 27, 2022, Google announced that they are postponing the deprecation of third-party cookies on Google Chrome to 2024. Here's what to know.

Ashlea Cartee

August 01, 2022 3 min read

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Blog

Consent & Preferences

Google delays deprecation of cookies until 2024

On July 27, 2022, Google announced that they are postponing the deprecation of third-party cookies on Google Chrome to 2024. Here's what to know.

Ashlea Cartee

August 01, 2022 3 min read

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Webinar

Cookie Consent

Powering game-changing experiences Ahead of a cookieless world

Watch this webinar with mParticle and OneTrust to gain guidance for preparing for a cookieless world and opportunities to future-proof your database.

June 26, 2022

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Webinar

Cookie Consent

Powering game-changing experiences Ahead of a cookieless world

Watch this webinar with mParticle and OneTrust to gain guidance for preparing for a cookieless world and opportunities to future-proof your database.

June 26, 2022

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Blog

Privacy & Data Governance

5 privacy milestones to prepare for in 2023

Our team of regulatory experts monitors the global privacy landscape to interpret what current trends and milestones mean for maturing privacy programs.

Ryan Edge

June 14, 2022 7 min read

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Webinar

Consent & Preferences

How to drive enhanced marketing & CX campaigns through trusted data use

Join Oracle & OneTrust to learn how to drive enhanced, privacy-centric personalization in marketing & CX campaigns through trusted data use.

June 14, 2022

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Blog

Privacy & Data Governance

5 privacy milestones to prepare for in 2023

Our team of regulatory experts monitors the global privacy landscape to interpret what current trends and milestones mean for maturing privacy programs.

Ryan Edge

June 14, 2022 7 min read

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Webinar

Consent & Preferences

How to drive enhanced marketing & CX campaigns through trusted data use

Join Oracle & OneTrust to learn how to drive enhanced, privacy-centric personalization in marketing & CX campaigns through trusted data use.

June 14, 2022

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Blog

Cookie Consent

Capture first-party data in a cookieless world

With the deprecation of third-party cookies in 2023, marketers and advertisers are examining what's next for their first-party data strategies.

Ashlea Cartee

May 03, 2022 6 min read

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Blog

Cookie Consent

Capture first-party data in a cookieless world

With the deprecation of third-party cookies in 2023, marketers and advertisers are examining what's next for their first-party data strategies.

Ashlea Cartee

May 03, 2022 6 min read

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Webinar

Consent & Preferences

Data distribution: Integrating consent & preferences into MarTech & business systems

Watch this webinar to learn how to boost your integrated marketing performance with consent & preferences in CRMs, CDPs & marketing automation systems.

April 29, 2022

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Webinar

Consent & Preferences

Data distribution: Integrating consent & preferences into MarTech & business systems

Watch this webinar to learn how to boost your integrated marketing performance with consent & preferences in CRMs, CDPs & marketing automation systems.

April 29, 2022

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Blog

Cookie Consent

Cookie Consent performance series: server-side rendering

Leveraging a CMP that loads server-side positively impacts website performance, provides a user-friendly experience, and helps you stay compliant.

Ashlea Cartee

April 06, 2022 4 min read

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Blog

Cookie Consent

Cookie Consent performance series: server-side rendering

Leveraging a CMP that loads server-side positively impacts website performance, provides a user-friendly experience, and helps you stay compliant.

Ashlea Cartee

April 06, 2022 4 min read

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Webinar

Cookie Consent

How marketers can adapt to a post-cookie world with OneTrust's Alex Cash

Learn how marketers can get ahead of a post-cookie world from Alex Cash, Director of Strategy, OneTrust & ExchangeWire's CEO Ciaran O'Kane.

April 06, 2022

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Webinar

Cookie Consent

How marketers can adapt to a post-cookie world with OneTrust's Alex Cash

Learn how marketers can get ahead of a post-cookie world from Alex Cash, Director of Strategy, OneTrust & ExchangeWire's CEO Ciaran O'Kane.

April 06, 2022

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Blog

Consenso all'uso dei cookie

Serie sulle prestazioni del consenso all'utilizzo dei cookie: rendering lato server

L'utilizzo di una CMP che si carica sul lato server ha un impatto positivo sulle prestazioni del sito Web, offre un'esperienza intuitiva e aiuta a mantenere la conformità.

Ashlea Cartee

aprile 06, 2022 4 min read

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Blog

Consenso all'uso dei cookie

Serie sulle prestazioni del consenso all'utilizzo dei cookie: rendering lato server

L'utilizzo di una CMP che si carica sul lato server ha un impatto positivo sulle prestazioni del sito Web, offre un'esperienza intuitiva e aiuta a mantenere la conformità.

Ashlea Cartee

aprile 06, 2022 4 min read

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Blog

Consentimiento de cookies

Serie de rendimiento de Consentimiento de cookies: representación del lado del servidor

Sacar partido de una plataforma de gestión del consentimiento que se carga en el servidor repercute de forma positiva en el rendimiento del sitio web, proporciona una experiencia de usuario sencilla y te ayuda a cumplir la normativa.

Ashlea Cartee

abril 06, 2022 4 min read

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Blog

Consentimiento de cookies

Serie de rendimiento de Consentimiento de cookies: representación del lado del servidor

Sacar partido de una plataforma de gestión del consentimiento que se carga en el servidor repercute de forma positiva en el rendimiento del sitio web, proporciona una experiencia de usuario sencilla y te ayuda a cumplir la normativa.

Ashlea Cartee

abril 06, 2022 4 min read

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Webinar

Consent & Preferences

Consent governance: moving from chaos to control via data intelligence

Learn how to set up a strong consent governance strategy to achieve privacy-first data capture, distribution and activation.

April 04, 2022

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Webinar

Consent & Preferences

Consent governance: moving from chaos to control via data intelligence

Learn how to set up a strong consent governance strategy to achieve privacy-first data capture, distribution and activation.

April 04, 2022

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Webinar

Cookie Consent

How to prepare for the crumble of third-party cookies

Learn everything you need to know to prepare for the deprecation of third-party cookies from eMarketer & OneTrust in this on-demand webinar.

March 30, 2022

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Webinar

Cookie Consent

How to prepare for the crumble of third-party cookies

Learn everything you need to know to prepare for the deprecation of third-party cookies from eMarketer & OneTrust in this on-demand webinar.

March 30, 2022

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Webinar

Consent & Preferences

Web, mobile, ctv: enhancing consumer trust in the omni-channel world

Learn how to leverage consent and preference management and cement consumer trust in your data protection practices.

March 28, 2022

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Webinar

Consent & Preferences

Web, mobile, ctv: enhancing consumer trust in the omni-channel world

Learn how to leverage consent and preference management and cement consumer trust in your data protection practices.

March 28, 2022

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Webinar

Consent & Preferences

OTT and CTV Liftoff: A deep dive into delivering personalized experiences to streamers

Learn how to incorporate consent and privacy strategies to deliver personalized experiences to streamers on OTT applications & CTV platforms.

March 06, 2022

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Webinar

Consent & Preferences

OTT and CTV Liftoff: A deep dive into delivering personalized experiences to streamers

Learn how to incorporate consent and privacy strategies to deliver personalized experiences to streamers on OTT applications & CTV platforms.

March 06, 2022

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Blog

Cookie Consent

Cookie Consent performance series: part 2 – Global CDN & asynchronous loading

Implementing a CMP that uses a balanced global CDN system paired with asynchronous loading is crucial to your business.

January 14, 2022 4 min read

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Blog

Cookie Consent

Cookie Consent performance series: part 2 – Global CDN & asynchronous loading

Implementing a CMP that uses a balanced global CDN system paired with asynchronous loading is crucial to your business.

January 14, 2022 4 min read

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Blog

Cookie Consent

How CMOs are building brand trust through personalized experiences

Learn how to drive personalization and nurture brand trust with data transparency, data enrichment, and ethical data activation.

January 10, 2022 4 min read

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Blog

Cookie Consent

How CMOs are building brand trust through personalized experiences

Learn how to drive personalization and nurture brand trust with data transparency, data enrichment, and ethical data activation.

January 10, 2022 4 min read

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Blog

Consent & Preferences

Year in review: OneTrust’s market-dominating CMP

As 2021 comes to a close, OneTrust highlights the biggest enhancements and milestones of its market-leading consent management platform (CMP).

January 06, 2022 3 min read

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Blog

Consent & Preferences

Year in review: OneTrust’s market-dominating CMP

As 2021 comes to a close, OneTrust highlights the biggest enhancements and milestones of its market-leading consent management platform (CMP).

January 06, 2022 3 min read

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Webinar

Consent & Preferences

Prioritizing data transparency: A critical ingredient in trust, loyalty and ROI

Learn how can you prioritize data transparency and share openly with consumers in order to build trust, gain loyalty and improve ROI.

January 02, 2022

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Webinar

Cookie Consent

The crumble of third-party cookies: How to prepare in 2022

Learn how your organization can leverage smart preference management to overcome the deprecation of third-party cookies.

January 02, 2022

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Webinar

Cookie Consent

The crumble of third-party cookies: How to prepare in 2022

Learn how your organization can leverage smart preference management to overcome the deprecation of third-party cookies.

January 02, 2022

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Webinar

Consent & Preferences

Prioritizing data transparency: A critical ingredient in trust, loyalty and ROI

Learn how can you prioritize data transparency and share openly with consumers in order to build trust, gain loyalty and improve ROI.

January 02, 2022

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Blog

Cookie Consent

Luxembourg: CNPD publishes new cookies guidelines

The CNPD clarifies in the new guidelines some important distinctions about cookies regarding their types, purposes, and uses.

November 24, 2021 3 min read

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Blog

Cookie Consent

Luxembourg: CNPD publishes new cookies guidelines

The CNPD clarifies in the new guidelines some important distinctions about cookies regarding their types, purposes, and uses.

November 24, 2021 3 min read

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Blog

Cookie Consent

Expanding beyond a cookie banner to preference management 

Expanding beyond a cookie banner to preference management  allows you to turn privacy requirements into a real marketing advantage.

November 18, 2021 5 min read

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Blog

Cookie Consent

Expanding beyond a cookie banner to preference management 

Expanding beyond a cookie banner to preference management  allows you to turn privacy requirements into a real marketing advantage.

November 18, 2021 5 min read

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Blog

Cookie Consent

Cookie Consent performance series: Part 1 – SEO & availability

Our Cookie Consent Performance series dives into key ways you can maintain website authority, user experience, and compliance. Here's part 1.

November 11, 2021 4 min read

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Blog

Cookie Consent

Cookie Consent performance series: Part 1 – SEO & availability

Our Cookie Consent Performance series dives into key ways you can maintain website authority, user experience, and compliance. Here's part 1.

November 11, 2021 4 min read

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Blog

Consentimiento de cookies

Serie sobre el rendimiento del Consentimiento de cookies: Parte 1: SEO y disponibilidad

Nuestra serie «Rendimiento del Consentimiento de cookies» se centra en las formas clave en las que puedes mantener la autoridad del sitio web, la experiencia del usuario y el cumplimiento normativo. Esta es la primera parte.

noviembre 11, 2021 4 min read

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Blog

Consentimiento de cookies

Serie sobre el rendimiento del Consentimiento de cookies: Parte 1: SEO y disponibilidad

Nuestra serie «Rendimiento del Consentimiento de cookies» se centra en las formas clave en las que puedes mantener la autoridad del sitio web, la experiencia del usuario y el cumplimiento normativo. Esta es la primera parte.

noviembre 11, 2021 4 min read

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Webinar

Consent & Preferences

Google consent mode & OneTrust CMP

Learn the benefits of using Google Consent Mode with the OneTrust CMP (Cookie Consent) to balance compliance and marketing objectives.

October 27, 2021

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Webinar

Consent & Preferences

Google consent mode & OneTrust CMP

Learn the benefits of using Google Consent Mode with the OneTrust CMP (Cookie Consent) to balance compliance and marketing objectives.

October 27, 2021

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Blog

Consent & Preferences

Test for success: A/B testing essential to improve ROI

When you A/B test your cookie banners, your marketing goals and compliance with data regulations don't have to be mutually exclusive.

August 03, 2021 4 min read

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Blog

Consent & Preferences

Test for success: A/B testing essential to improve ROI

When you A/B test your cookie banners, your marketing goals and compliance with data regulations don't have to be mutually exclusive.

August 03, 2021 4 min read

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Webinar

Consent & Preferences

Navigating a complex framework: IAB TCF 2.0 upgrade checklist

Watch this webinar where we cover the complexity the IAB TCF 2.0 framework and providing a checklist to help you navigate your migration.

July 21, 2021

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Webinar

Consent & Preferences

Navigating a complex framework: IAB TCF 2.0 upgrade checklist

Watch this webinar where we cover the complexity the IAB TCF 2.0 framework and providing a checklist to help you navigate your migration.

July 21, 2021

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Webinar

Consent & Preferences

IAB TCF 2.0 deep dive: Overview, terminology, resources

Watch this webinar for a deep dive into the IAB TCF framework and what's new in the second version.

July 20, 2021

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Webinar

Consent & Preferences

IAB TCF 2.0 deep dive: Overview, terminology, resources

Watch this webinar for a deep dive into the IAB TCF framework and what's new in the second version.

July 20, 2021

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Blog

Third-party cookies are going away: How marketers can prepare

In the massive gap left in the wake of third-party cookies going away, organizations must adjust their consent strategies.

July 08, 2021 6 min read

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Blog

Third-party cookies are going away: How marketers can prepare

In the massive gap left in the wake of third-party cookies going away, organizations must adjust their consent strategies.

July 08, 2021 6 min read

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Blog

Cookie Consent

Google delays deprecation of third-party cookies until 2023

On June 24, 2021, Google announced it is delaying plans to phase out third-party cookies in its Chrome browser until 2023.

June 24, 2021 4 min read

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Blog

Cookie Consent

Google delays deprecation of third-party cookies until 2023

On June 24, 2021, Google announced it is delaying plans to phase out third-party cookies in its Chrome browser until 2023.

June 24, 2021 4 min read

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Blog

Cookie Consent

noyb Cookie Consent best practices guide

OneTrust has provided customers with a resource guide and relevant regulatory authority research following the May 31 noyb cookie notices.

June 01, 2021 2 min read

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Blog

Cookie Consent

noyb Cookie Consent best practices guide

OneTrust has provided customers with a resource guide and relevant regulatory authority research following the May 31 noyb cookie notices.

June 01, 2021 2 min read

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Blog

Consent & Preferences

OneTrust launches Consent Banner testing feature

OneTrust launched a new consent banner testing feature that allows customers to test their consent management platform before publishing.

April 21, 2021 4 min read

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Blog

Consent & Preferences

OneTrust launches Consent Banner testing feature

OneTrust launched a new consent banner testing feature that allows customers to test their consent management platform before publishing.

April 21, 2021 4 min read

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Blog

Cookie Consent

OneTrust CNIL cookie guidelines toolkit

On April 1st, the CNIL, will begin to enforce its latest cookie recommendations. Download our CNIL Cookie Consent Guidelines Checklist today!

March 08, 2021 3 min read

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Blog

Cookie Consent

OneTrust CNIL cookie guidelines toolkit

On April 1st, the CNIL, will begin to enforce its latest cookie recommendations. Download our CNIL Cookie Consent Guidelines Checklist today!

March 08, 2021 3 min read

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Blog

Consent & Preferences

Maximize Opt-Ins with Consent Rate Optimization

OneTrust launches Consent Rate Optimization, to help organizations personalize user experience and maximize opt-ins while respecting privacy.

March 04, 2021 3 min read

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Blog

Consent & Preferences

Maximize Opt-Ins with Consent Rate Optimization

OneTrust launches Consent Rate Optimization, to help organizations personalize user experience and maximize opt-ins while respecting privacy.

March 04, 2021 3 min read

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Blog

Preferencias y consentimiento

Maximiza las suscripciones con la optimización de tasas de consentimiento

OneTrust lanza la optimización de tasas de consentimiento para ayudar a las organizaciones a la hora de personalizar la experiencia de usuario y maximizar las suscripciones respetando la privacidad.

marzo 04, 2021 3 min read

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Blog

Preferencias y consentimiento

Maximiza las suscripciones con la optimización de tasas de consentimiento

OneTrust lanza la optimización de tasas de consentimiento para ayudar a las organizaciones a la hora de personalizar la experiencia de usuario y maximizar las suscripciones respetando la privacidad.

marzo 04, 2021 3 min read

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Blog

Cookie Consent

Cookie banners after third-party cookies

If third-party cookies are phased-out, does that mean cookie banners or consent management platforms (CMPs) are going along with them?

February 19, 2021 7 min read

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Blog

Cookie Consent

Cookie banners after third-party cookies

If third-party cookies are phased-out, does that mean cookie banners or consent management platforms (CMPs) are going along with them?

February 19, 2021 7 min read

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Blog

Cookie Consent

DPC cookie guidance: your top 7 questions answered 

On April 6, the Irish Data Protection Commission released a report explaining the findings following a cookie sweep of websites across a range of industries.

September 29, 2020 6 min read

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Blog

Cookie Consent

DPC cookie guidance: your top 7 questions answered 

On April 6, the Irish Data Protection Commission released a report explaining the findings following a cookie sweep of websites across a range of industries.

September 29, 2020 6 min read

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Blog

Cookie Consent

OneTrust PreferenceChoice’s cookie auto-blocking technology

OneTrust PreferenceChoice's Cookie Consent and Website Scanning is the most mature and trusted solution for cookie consent in the market.

October 19, 2019 4 min read

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Blog

Cookie Consent

OneTrust PreferenceChoice’s cookie auto-blocking technology

OneTrust PreferenceChoice's Cookie Consent and Website Scanning is the most mature and trusted solution for cookie consent in the market.

October 19, 2019 4 min read

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Blog

Cookie Consent

OneTrust: Keeping up with Cookie Consent

As marketers, it is important to keep track of the constantly changing rules and regulations. Read this blog to see how you can keep up with cookie consent.

September 11, 2019 2 min read

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Blog

Cookie Consent

OneTrust: Keeping up with Cookie Consent

As marketers, it is important to keep track of the constantly changing rules and regulations. Read this blog to see how you can keep up with cookie consent.

September 11, 2019 2 min read

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Blog

Cookie Consent

OneTrust updates Cookie Consent solution with detailed records of user consent

We've added a new detailed Records of User Consent feature to the OneTrust Cookie Consent Tool, and customers will now have detailed records of consent.

June 28, 2018 2 min read

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Blog

Cookie Consent

OneTrust updates Cookie Consent solution with detailed records of user consent

We've added a new detailed Records of User Consent feature to the OneTrust Cookie Consent Tool, and customers will now have detailed records of consent.

June 28, 2018 2 min read

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Blog

Cookie Consent

GDPR compliance means cookie notices must change

GDPR Compliance Means Cookie Notices Must Change. You probably ticked the cookie law box ages ago and haven't thought about it since.

November 30, 2016 4 min read

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Blog

Cookie Consent

GDPR compliance means cookie notices must change

GDPR Compliance Means Cookie Notices Must Change. You probably ticked the cookie law box ages ago and haven't thought about it since.

November 30, 2016 4 min read

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Blog

Cookie Consent

OneTrust acquires Optanon, website auditing and cookie compliance solution

OneTrust Acquires Leading Website Auditing and Cookie Compliance Solution. Expands International Presence with Optanon acquisition.

September 12, 2016 3 min read

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Blog

Cookie Consent

OneTrust acquires Optanon, website auditing and cookie compliance solution

OneTrust Acquires Leading Website Auditing and Cookie Compliance Solution. Expands International Presence with Optanon acquisition.

September 12, 2016 3 min read

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Cookie Consent | Request Demo | OneTrust

Request a demo of OneTrust Cookie Consent and see how to block cookies in minutes with our drastically simplified cookie technology.

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Irish DPC Cookie Consent Compliance | Request Demo | OneTrust

Request a demo of OneTrust Cookie Consent to see how it can help you become compliant with the Irish DPC regulation.

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Next Steps in a Cookieless World | Request Demo | OneTrust

The elimination of third-party cookies presents challenges. See what a cookieless world looks like for marketers and advertisers with our free demo.

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Cookie Consent | Request Demo | OneTrust

Request a demo of OneTrust Cookie Consent and see how to block cookies in minutes with our drastically simplified cookie technology.

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Irish DPC Cookie Consent Compliance | Request Demo | OneTrust

Request a demo of OneTrust Cookie Consent to see how it can help you become compliant with the Irish DPC regulation.

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Next Steps in a Cookieless World | Request Demo | OneTrust

The elimination of third-party cookies presents challenges. See what a cookieless world looks like for marketers and advertisers with our free demo.

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Customer Story

Privacy & Data Governance

EOLO

See how EOLO uses the OneTrust Privacy and Data Governance Cloud to improve their work towards GDPR compliance and create a complete privacy system.

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Customer Story

Consent & Preferences

WestRock

See how global logistics company WestRock uses the OneTrust Privacy and Data Governance Cloud to take its privacy program to the next level.

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Customer Story

Privacy & Data Governance

Drax Group

See how the Drax Group uses the OneTrust Privacy and Data Governance Cloud to manage privacy requirements and support growth. 

Learn more

Customer Story

Privacy & Data Governance

Natural History Museum

See how the Natural History Museum leverages the OneTrust platform to streamline compliance operations and develop a more engaged approach to privacy.

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Customer Story

Consent & Preferences

VFS Global

Learn how visa outsourcing service agency VFS Global leverages the OneTrust Privacy and Data Governance Cloud to unify privacy across its global network.

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Customer Story

Privacy & Data Governance

INTO University Partnerships

See how INTO University Partnerships uses the OneTrust Privacy and Data Governance Cloud to build a solid foundation for their privacy program.

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Customer Story

Consent & Preferences

Yum! Brands

See how Fortune 500 company Yum! Brands achieved global privacy success by leveraging the OneTrust Privacy and Data Governance Cloud.

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Customer Story

Privacy & Data Governance

Randstad

Learn how Randstad unifies privacy management across a global network of DPOs with OneTrust privacy management software.

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Customer Story

Consent & Preferences

VWO

See how software company VWO uses OneTrust Consent and Preference Management tools to manage customer privacy and maintain GDPR compliance.

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Customer Story

Privacy & Data Governance

Electrolux

Learn how Electrolux leverages the OneTrust Privacy and Data Governance Cloud to build customer trust and maintain regulatory compliance.

Learn more

Customer Story

Consent & Preferences

Anthony Nolan

Learn how Anthony Nolan protects sensitive donor information with the OneTrust Privacy and Data Governance Cloud.

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Customer Story

Privacy & Data Governance

GVC Group

See how GVC uses OneTrust privacy management software to maintain and manage CCPA and GDPR regulatory compliance.

Learn more

Customer Story

Privacy & Data Governance

MiTek Industries

Learn how MiTek Industries centralized their global privacy management program with the OneTrust Privacy and Data Governance Cloud.

Learn more

Customer Story

Privacy & Data Governance

MSX International

See how the InfoSec & Compliance team at MSX International leverages OneTrust as a key component of its compliance and security ecosystem. 

Learn more

Customer Story

Privacy & Data Governance

British Council

Learn how the British Council scaled their privacy program by implementing OneTrust in numerous jurisdictions around the world.

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Customer Story

Consent & Preferences

Web.com

Learn how global internet services company Web.com manages and maintains GDPR compliance with the OneTrust Privacy and Data Governance Cloud.

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Customer Story

Consent & Preferences

Core Spreads

Core Spreads leverages the OneTrust Privacy and Data Governance Cloud to protect privacy and provide dynamic trading opportunities for global customers.

Learn more

Customer Story

Privacy & Data Governance

Alpiq

Learn how Alpiq Group powers global privacy compliance with the OneTrust Privacy and Data Governance Cloud.

Learn more

Customer Story

Privacy & Data Governance

LimaCorporate

Learn why LimaCorporate chooses the OneTrust Privacy and Data Governance Cloud to support GDPR, CCPA, and HIPAA compliance for their business.

Learn more

Customer Story

Privacy & Data Governance

Bertelsmann

See how the OneTrust Privacy and Data Governance Cloud helps Bertelsmann provide a unified privacy strategy for hundreds of subsidiaries subject to GDPR.

Learn more

Customer Story

Consent & Preferences

DHL

Learn how DHL increased CMP opt-in rates by leveraging OneTrust Consent and Preferences solutions.

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Customer Story

Consent & Preferences

Progress Software

See how Progress Software uses OneTrust Consent and Preferences and A/B testing solutions to streamline their process and increase opt-in rates. 

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Customer Story

Privacy & Data Governance

Marketo

Learn how Marketo differentiates on trust, transparency, and choice with a tech-centric approach to privacy with OneTrust.

Learn more

Customer Story

Consent & Preferences

Wipro

See how a partnership betweenOneTrust and global cybersecurity leader Wipro helped an American retail chain become CCPA compliant.

Learn more

Customer Story

Consent & Preferences

WestRock

See how global logistics company WestRock uses the OneTrust Privacy and Data Governance Cloud to take its privacy program to the next level.

Learn more

Customer Story

Privacy & Data Governance

ResMed

Learn how ResMed creates a healthy global privacy program and stays up to date with new regulations with OneTrust privacy management software.

Learn more

Customer Story

Privacy & Data Governance

Natural History Museum

See how the Natural History Museum leverages the OneTrust platform to streamline compliance operations and develop a more engaged approach to privacy.

Learn more

Customer Story

Consent & Preferences

VFS Global

Learn how visa outsourcing service agency VFS Global leverages the OneTrust Privacy and Data Governance Cloud to unify privacy across its global network.

Learn more

Customer Story

Privacy & Data Governance

INTO University Partnerships

See how INTO University Partnerships uses the OneTrust Privacy and Data Governance Cloud to build a solid foundation for their privacy program.

Learn more

Customer Story

Consent & Preferences

Yum! Brands

See how Fortune 500 company Yum! Brands achieved global privacy success by leveraging the OneTrust Privacy and Data Governance Cloud.

Learn more

Customer Story

Privacy & Data Governance

Randstad

Learn how Randstad unifies privacy management across a global network of DPOs with OneTrust privacy management software.

Learn more

Customer Story

Consent & Preferences

VWO

See how software company VWO uses OneTrust Consent and Preference Management tools to manage customer privacy and maintain GDPR compliance.

Learn more

Customer Story

Privacy & Data Governance

EOLO

See how EOLO uses the OneTrust Privacy and Data Governance Cloud to improve their work towards GDPR compliance and create a complete privacy system.

Learn more

Customer Story

Privacy & Data Governance

Electrolux

Learn how Electrolux leverages the OneTrust Privacy and Data Governance Cloud to build customer trust and maintain regulatory compliance.

Learn more

Customer Story

Consent & Preferences

Anthony Nolan

Learn how Anthony Nolan protects sensitive donor information with the OneTrust Privacy and Data Governance Cloud.

Learn more

Customer Story

Privacy & Data Governance

GVC Group

See how GVC uses OneTrust privacy management software to maintain and manage CCPA and GDPR regulatory compliance.

Learn more

Customer Story

Privacy & Data Governance

MiTek Industries

Learn how MiTek Industries centralized their global privacy management program with the OneTrust Privacy and Data Governance Cloud.

Learn more

Customer Story

Privacy & Data Governance

MSX International

See how the InfoSec & Compliance team at MSX International leverages OneTrust as a key component of its compliance and security ecosystem. 

Learn more

Customer Story

Privacy & Data Governance

British Council

Learn how the British Council scaled their privacy program by implementing OneTrust in numerous jurisdictions around the world.

Learn more

Customer Story

Consent & Preferences

Web.com

Learn how global internet services company Web.com manages and maintains GDPR compliance with the OneTrust Privacy and Data Governance Cloud.

Learn more

Customer Story

Consent & Preferences

Core Spreads

Core Spreads leverages the OneTrust Privacy and Data Governance Cloud to protect privacy and provide dynamic trading opportunities for global customers.

Learn more

Customer Story

Privacy & Data Governance

Alpiq

Learn how Alpiq Group powers global privacy compliance with the OneTrust Privacy and Data Governance Cloud.

Learn more

Customer Story

Privacy & Data Governance

LimaCorporate

Learn why LimaCorporate chooses the OneTrust Privacy and Data Governance Cloud to support GDPR, CCPA, and HIPAA compliance for their business.

Learn more

Customer Story

Privacy & Data Governance

Bertelsmann

See how the OneTrust Privacy and Data Governance Cloud helps Bertelsmann provide a unified privacy strategy for hundreds of subsidiaries subject to GDPR.

Learn more

Customer Story

Consent & Preferences

DHL

Learn how DHL increased CMP opt-in rates by leveraging OneTrust Consent and Preferences solutions.

Learn more

Customer Story

Consent & Preferences

Progress Software

See how Progress Software uses OneTrust Consent and Preferences and A/B testing solutions to streamline their process and increase opt-in rates. 

Learn more

Customer Story

Privacy & Data Governance

Drax Group

See how the Drax Group uses the OneTrust Privacy and Data Governance Cloud to manage privacy requirements and support growth. 

Learn more

Customer Story

Privacy & Data Governance

Marketo

Learn how Marketo differentiates on trust, transparency, and choice with a tech-centric approach to privacy with OneTrust.

Learn more

Customer Story

Consent & Preferences

Wipro

See how a partnership betweenOneTrust and global cybersecurity leader Wipro helped an American retail chain become CCPA compliant.

Learn more

Customer Story

Privacy & Data Governance

ResMed

Learn how ResMed creates a healthy global privacy program and stays up to date with new regulations with OneTrust privacy management software.

Learn more

Customer Story

Consent & Preferences

Samsung

Given the nature of Samsung’s business, data privacy has always been a huge priority for them. Learn more about the OneTrust and Samsung partnership.

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Customer Story

Consent & Preferences

Samsung

Given the nature of Samsung’s business, data privacy has always been a huge priority for them. Learn more about the OneTrust and Samsung partnership.

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Consentimiento de cookies | Solicitar demostración | OneTrust

Solicita una demostración del módulo Consentimiento de cookies de OneTrust y aprende cómo bloquear las cookies en cuestión de minutos con nuestra tecnología de cookies fácil de usar.

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Próximos pasos en un mundo sin cookies | Solicitar demostración | OneTrust

La eliminación de las cookies de terceros presenta sus desafíos. Observa cómo es un mundo sin cookies para los especialistas en marketing y anunciantes gracias a nuestra demostración gratuita.

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Consentement aux cookies | Demander une démo | OneTrust

Demandez une démonstration de la solution de consentement aux cookies OneTrust et découvrez comment bloquer les cookies en quelques minutes grâce à notre technologie ultra simplifiée.

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Prochaines étapes dans un monde sans cookies | Demander une démo | OneTrust

Avec l’élimination des cookies tiers plusieurs défis se présentent. Découvrez à quoi ressemble un monde sans cookies pour les marketeurs et les annonceurs dans notre démo gratuite.

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Cookie Consent | Demo anfordern | OneTrust

Fordern Sie eine Demo von OneTrust Cookie Consent an und erfahren Sie, wie Sie mit unserer stark vereinfachten Cookie-Technologie Cookies in wenigen Minuten blockieren können.

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Nächste Schritte in einer Welt ohne Cookies | Demo anfordern | OneTrust

Die Abschaffung von Drittanbieter-Cookies stellt eine Herausforderung dar. Erfahren Sie in unserer kostenlosen Demo, wie eine Welt ohne Cookies für Vermarkter und Werbetreibende aussieht.

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Consentimento de Cookies | Solicitar Demonstração | OneTrust

Solicite uma demonstração da solução de Consentimento de Cookies OneTrust e veja como bloquear cookies em poucos minutos com nossa tecnologia extremamente simples.

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Os próximos passos em um mundo sem cookies | Solicitar demonstração | OneTrust

A eliminação de cookies de terceiros apresenta desafios. Veja como seria um mundo sem cookies para profissionais de marketing e anunciantes com nossa demonstração gratuita.

Learn more

Webinar

Consentimento de cookies

O fim da era dos cookies ​de terceiros:

 como prosperar em um Mundo sem Cookies

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Consenso all'uso dei cookie | Richiedi una demo | OneTrust

Richiedi una demo del Consenso all'uso dei cookie OneTrust e scopri come bloccare i cookie in pochi minuti con la nostra tecnologia estremamente semplificata.

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Prossimi step in un mondo senza cookie | Richiedi una demo | OneTrust

L'eliminazione dei cookie di terza parte presenta delle sfide. Scopri come sarebbe un mondo senza cookie per i marketer e gli inserzionisti con la nostra demo gratuita.

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Consenso all'uso dei cookie | Richiedi una demo | OneTrust

Richiedi una demo del Consenso all'uso dei cookie OneTrust e scopri come bloccare i cookie in pochi minuti con la nostra tecnologia estremamente semplificata.

Learn more

Prossimi step in un mondo senza cookie | Richiedi una demo | OneTrust

L'eliminazione dei cookie di terza parte presenta delle sfide. Scopri come sarebbe un mondo senza cookie per i marketer e gli inserzionisti con la nostra demo gratuita.

Learn more

Cookie Consent | Demo anfordern | OneTrust

Fordern Sie eine Demo von OneTrust Cookie Consent an und erfahren Sie, wie Sie mit unserer stark vereinfachten Cookie-Technologie Cookies in wenigen Minuten blockieren können.

Learn more

Nächste Schritte in einer Welt ohne Cookies | Demo anfordern | OneTrust

Die Abschaffung von Drittanbieter-Cookies stellt eine Herausforderung dar. Erfahren Sie in unserer kostenlosen Demo, wie eine Welt ohne Cookies für Vermarkter und Werbetreibende aussieht.

Learn more

Consentimento de Cookies | Solicitar Demonstração | OneTrust

Solicite uma demonstração da solução de Consentimento de Cookies OneTrust e veja como bloquear cookies em poucos minutos com nossa tecnologia extremamente simples.

Learn more

Os próximos passos em um mundo sem cookies | Solicitar demonstração | OneTrust

A eliminação de cookies de terceiros apresenta desafios. Veja como seria um mundo sem cookies para profissionais de marketing e anunciantes com nossa demonstração gratuita.

Learn more

Webinar

Consentimento de cookies

O fim da era dos cookies ​de terceiros:

 como prosperar em um Mundo sem Cookies

Learn more

eBook

Consenso all'uso dei cookie

I concetti base del consenso e delle preferenze

In questo eBook esamineremo le basi del consenso, le linee guida per iniziare il vostro percorso di consenso.

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eBook

Consenso all'uso dei cookie

I concetti base del consenso e delle preferenze

In questo eBook esamineremo le basi del consenso, le linee guida per iniziare il vostro percorso di consenso.

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Privacy e governance dei dati

OneTrust annuncia una partnership con Adobe per accelerare l’impatto dei first-party data.

Scopri perché questa partnership è cruciale per il futuro del marketing e la crescita strategica del business e quali sono le sue implicazioni per le esperienze future di marketing

Learn more

Témoignage client

Privacy & Data Governance

Randstad

Découvrez comment Randstad déploie la gestion de la protection de la vie privée dans son réseau de DPO à travers le monde avec la solution OneTrust.

Learn more

Témoignage client

Privacy & Data Governance

Randstad

Découvrez comment Randstad déploie la gestion de la protection de la vie privée dans son réseau de DPO à travers le monde avec la solution OneTrust.

Learn more

Privacy e governance dei dati

OneTrust annuncia una partnership con Adobe per accelerare l’impatto dei first-party data.

Scopri perché questa partnership è cruciale per il futuro del marketing e la crescita strategica del business e quali sono le sue implicazioni per le esperienze future di marketing

Learn more

Kundengeschichte

Einwilligung & Präferenzen

Anthony Nolan

Erfahren Sie, wie Anthony Nolan sensible Spenderdaten mit der OneTrust Privacy & Data Governance Cloud schützt.

Learn more

Kundengeschichte

Privacy & Data Governance

Bertelsmann

Erfahren Sie, wie die OneTrust Privacy & Data Governance Cloud Bertelsmann dabei hilft, eine einheitliche Datenschutzstrategie für Hunderte von Tochtergesellschaften zu entwickeln, die der DSGVO unterliegen.

Learn more

Kundengeschichte

Einwilligung & Präferenzen

Anthony Nolan

Erfahren Sie, wie Anthony Nolan sensible Spenderdaten mit der OneTrust Privacy & Data Governance Cloud schützt.

Learn more

Kundengeschichte

Privacy & Data Governance

Bertelsmann

Erfahren Sie, wie die OneTrust Privacy & Data Governance Cloud Bertelsmann dabei hilft, eine einheitliche Datenschutzstrategie für Hunderte von Tochtergesellschaften zu entwickeln, die der DSGVO unterliegen.

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Kundengeschichte

Einwilligung & Präferenzen

Samsung

Aufgrund der Art der Geschäftstätigkeit von Samsung hatte der Datenschutz für das Unternehmen schon immer eine hohe Priorität. Erfahren Sie mehr über die Partnerschaft zwischen OneTrust und Samsung.

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Kundengeschichte

Einwilligung & Präferenzen

Samsung

Aufgrund der Art der Geschäftstätigkeit von Samsung hatte der Datenschutz für das Unternehmen schon immer eine hohe Priorität. Erfahren Sie mehr über die Partnerschaft zwischen OneTrust und Samsung.

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Kundengeschichte

Einwilligung & Präferenzen

DHL

Erfahren Sie, wie DHL seine CMP-Opt-in-Raten durch den Einsatz der OneTrust Consent & Preferences-Lösungen erhöht hat.

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Kundengeschichte

Einwilligung & Präferenzen

DHL

Erfahren Sie, wie DHL seine CMP-Opt-in-Raten durch den Einsatz der OneTrust Consent & Preferences-Lösungen erhöht hat.

Learn more

Testimonio de cliente

Preferencias y consentimiento

Samsung

Dado el carácter del negocio de Samsung, la privacidad de los datos siempre ha sido una prioridad para ellos. Más información sobre la asociación entre OneTrust y Samsung.

Learn more

Testimonio de cliente

Gobernanza de datos y privacidad

Marketo

Descubre cómo Marketo diferencia la confianza, la transparencia y la capacidad de elección gracias a un enfoque de privacidad que se centra en la tecnología con la ayuda de OneTrust.

Learn more

Testimonio de cliente

Preferencias y consentimiento

Samsung

Dado el carácter del negocio de Samsung, la privacidad de los datos siempre ha sido una prioridad para ellos. Más información sobre la asociación entre OneTrust y Samsung.

Learn more

Testimonio de cliente

Gobernanza de datos y privacidad

Marketo

Descubre cómo Marketo diferencia la confianza, la transparencia y la capacidad de elección gracias a un enfoque de privacidad que se centra en la tecnología con la ayuda de OneTrust.

Learn more

Témoignage client

Privacy & Data Governance

Electrolux

Découvrez comment Electrolux utilise OneTrust pour renforcer la confiance de ses clients et maintenir sa conformité réglementaire.

Learn more

Témoignage client

Privacy & Data Governance

Marketo

Découvrez comment Marketo se différencie en matière de confiance, de transparence et de liberté de choix grâce à une approche de la protection de la vie privée basée sur la technologie avec OneTrust.

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Témoignage client

Privacy & Data Governance

Electrolux

Découvrez comment Electrolux utilise OneTrust pour renforcer la confiance de ses clients et maintenir sa conformité réglementaire.

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Témoignage client

Privacy & Data Governance

Marketo

Découvrez comment Marketo se différencie en matière de confiance, de transparence et de liberté de choix grâce à une approche de la protection de la vie privée basée sur la technologie avec OneTrust.

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Customer Story

Consent & Preferences

Virtuoso

See how Virtuoso took a technology-powered approach to GDPR compliance and cookie compliance with the OneTrust Privacy and Data Governance Cloud.

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Customer Story

Privacy & Data Governance

DMA

Learn how DMA uses the OneTrust Privacy and Data Governance Cloud to manage GDPR requirements and support marketing compliance. 

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Expert

Consent & Preferences

Cookie Consent Expert: Integrations certification

This course is designed to provide a deeper knowledge of best practices and methods to streamline your cookie consent and preference center.

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Expert

Consent & Preferences

Cookie Consent Expert: Integrations certification

This course is designed to provide a deeper knowledge of best practices and methods to streamline your cookie consent and preference center.

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Consentimiento de cookies | Solicitar demostración | OneTrust

Solicita una demostración del módulo Consentimiento de cookies de OneTrust y aprende cómo bloquear las cookies en cuestión de minutos con nuestra tecnología de cookies fácil de usar.

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Próximos pasos en un mundo sin cookies | Solicitar demostración | OneTrust

La eliminación de las cookies de terceros presenta sus desafíos. Observa cómo es un mundo sin cookies para los especialistas en marketing y anunciantes gracias a nuestra demostración gratuita.

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Storia del cliente

Privacy e governance dei dati

Electrolux

Scopri come Electrolux utilizza il Cloud OneTrust per la privacy e la governance dei dati per migliorare la fiducia dei clienti e garantire la conformità alle normative.

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Storia del cliente

Privacy e governance dei dati

Randstad

Scopri come Randstad integra la gestione della privacy attraverso una rete globale di DPO utilizzando il software OneTrust per la gestione della privacy.

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Storia del cliente

Consenso e preferenze

Samsung

Data la natura dell'attività di Samsung, la privacy dei dati è sempre stata una grande priorità per l'azienda. Scopri di più sulla collaborazione tra OneTrust e Samsung.

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Storia del cliente

Consenso e preferenze

Samsung

Data la natura dell'attività di Samsung, la privacy dei dati è sempre stata una grande priorità per l'azienda. Scopri di più sulla collaborazione tra OneTrust e Samsung.

Learn more

Storia del cliente

Privacy e governance dei dati

Randstad

Scopri come Randstad integra la gestione della privacy attraverso una rete globale di DPO utilizzando il software OneTrust per la gestione della privacy.

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Storia del cliente

Privacy e governance dei dati

Marketo

Scopri come Marketo si distingue per il suo impegno a favore della fiducia, della trasparenza e della scelta, utilizzando un approccio alla privacy incentrato sulla tecnologia in collaborazione con OneTrust.

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Storia del cliente

Privacy e governance dei dati

Electrolux

Scopri come Electrolux utilizza il Cloud OneTrust per la privacy e la governance dei dati per migliorare la fiducia dei clienti e garantire la conformità alle normative.

Learn more

Storia del cliente

Privacy e governance dei dati

Marketo

Scopri come Marketo si distingue per il suo impegno a favore della fiducia, della trasparenza e della scelta, utilizzando un approccio alla privacy incentrato sulla tecnologia in collaborazione con OneTrust.

Learn more