The search for a solution to automate
As a small team handling privacy and marketing compliance efforts for the company, WestRock knew they needed a solution to help automate manual processes. “It’s a tale as old as time of word docs and excel sheets,” said Jennifer Smoot, Privacy Analyst at WestRock. “For the first few years we made the decision to stay manual in our processes, but we knew to take it to the next level we needed software.”
The WestRock team began their search for a solution to automate marketing and privacy compliance efforts, and OneTrust was the clear frontrunner. “It was clear from the beginning that OneTrust had what we were going to need in terms of tools, said Smoot, “and most importantly, the ability to scale with us as we continue to grow rapidly.”
Filling the gaps with OneTrust PreferenceChoice
WestRock is using OneTrust Consent and Preference Management and Cookie Compliance and Website scanning for marketing compliance efforts. “With cookies and consent we are dealing with the same problem that most people are dealing with, which is that consent on its own isn’t good enough anymore,” said Smoot. “You need to make sure that it's not almost like an automated consent where they're just not really understanding what they're consenting to.” With OneTrust, WestRock is able to be transparent with cookie usage and customize and tailor their approach to collecting consent.
