As marketers, it is important to keep track of the constantly changing rules and regulations. Recently, guidance from the UK’s Information Commissioner’s Office (ICO) and France’s Commission nationale de l’informatique et des libertés (CNIL) released updated guidelines on cookie consent, bringing cookie consent banner management across web properties to the forefront of everyone’s minds. These guidelines revoke the previous CNIL Cookie Guidelines and re-interpret Article 5.3 of the e-Privacy Directive from 2013, which required obtaining prior consent before placing or accessing cookies and similar technologies.

Business and marketing success rely heavily on website cookies and other tracking technologies. This new guidance brought forth by the ICO and CNIL allows a better understanding of what kind of consent models are accepted by regulatory authorities. It also provides deeper insight into what organizations are obligated to do in order to keep up with ever-evolving privacy policies. 

In addition to these guidelines, many other countries and US states are moving forward with their own guidance on cookie requirements. Due to the fact that an organization’s website can be accessed by a visitor in any part of the world, it is important to have an adaptable and active cookie solution that can adjust to the explicit requirements of the visitor’s location. With new and upcoming guidelines popping up all over the world, this presents a challenge: how do you build new consent models for every country and state that are up to date with the latest guidance? 

Stepping up to the challenge, OneTrust’s Cookie Consent and Website Scanning solution is updated with ICO, CNIL, and country-specific guidance built-in. Used by 100,000+ websites worldwide and with over seven years in production, it is the most advanced and adaptable cookie consent solution in the market. With constantly changing and evolving cookie consent guidelines, OneTrust’s solutions are purposely built to evolve alongside the regulations in order to help website owners and developers achieve and maintain cookie compliance. 

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