The Web.com team evaluated a number of vendors and consultants to help with GDPR compliance. Many vendors the team evaluated were either too narrow in their approach, didn’t understand the various nuances of the Web.com business, or couldn’t provide a comprehensive approach to GDPR and global privacy laws, said Heming. After an extensive vetting process, there was a clear frontrunner.
“It wasn’t a hard decision to select OneTrust,” said Heming.
The team chose OneTrust because the technology could adapt to the Web.com business as a controller and processor, it was flexible to adjust to various requirements of different global privacy requirements, the platform was intuitive and OneTrust could provide a quick implementation process.
“I’ve implemented a lot of projects form a vendor and company perspective, and ease of implementation is critical,” said Heming. “We signed with OneTrust in March and were ready to go live prior to the May 25 GDPR deadline. This rapid deployment was critical to our project’s success.”
The gateway to a comprehensive privacy program
Web.com leverages a host of OneTrust modules for a comprehensive, global privacy program.
Web.com has multiple consent collection points across its web properties. Heming determined which of their communications – transactions, direct marketing, general marketing, etc. – required consent and which could be considered legitimate interest. He then used OneTrust’s Consent and Preference Management module to manage the various collection points and user preferences.
“OneTrust enabled us to customize consent on storefronts and landing pages,” said Heming.
The Web.com team also uses OneTrust’s Cookie Consent Management module for its cookie consent and preference center and are actively implementing the customizable banners across their websites.