Today OneTrust launches Consent Rate Optimization, a tool to help organizations personalize user experience and maximize opt-ins while respecting privacyTake advantage of Consent Rate Optimization to maximize consent rates through advanced A/B testing, reduce consent fatigue by authenticating consumers across devices and browsers, and target consumers using granular logic based on attributes and behavior. Do all this and more while complying with major regulations.  

Increasing consumer expectations, technology shifts, and regulatory updates influence the strategies businesses adopt to maximize opt-in rates to personalize the user experience while maintaining privacy compliance. This solution comes at an ideal time as companies search for options to boost opt-ins from consumers facing consent fatigue, deliver dynamic consumer journeys across domains and devices and maintain revenue and personalization as third-party cookies go away.  

Through OneTrust’s Consent Rate Optimization users can optimize consent rates through a variety of functions. Key features include A/B Testing, Template Targeting, and Authenticated Consent: 

Learn How Progress Software Utilized A/B Testing to Maximize Opt-In Rates: Read the Case Study  

Privacy Professionals, publishers, advertisers, marketers, and developers, across industries can advance consent management platform (CMP) strategies to personalize user experiences with this solutionIn addition to this, users can respect consumer privacy and maintain regulatory compliance 

To learn more register for our webinar, Consent Rate Optimization: How to Maximize Opt-Ins Through Personalization. For more information or to request a demo, visit, 

Further Reading and Webinars on How to Maximize Opt-Ins:  

Next steps on How to Maximize Opt-ins: