Maximize Opt-Ins with Consent Rate Optimization

March 4, 2021

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Today OneTrust launches Consent Rate Optimization, a tool to help organizations personalize user experience and maximize opt-ins while respecting privacy. Take advantage of Consent Rate Optimization to maximize consent rates through advanced A/B testing, reduce consent fatigue by authenticating consumers across devices and browsers, and target consumers using granular logic based on attributes and behavior. Do all this and more while complying with major regulations. 

  • Join the Webinar: Consent Rate Optimization: How to Maximize Opt-Ins Through Personalization  
  • Join the Webinar in French: Optimisation des taux de consentement : Comment maximiser les opt-in grâce à la personalisation
  • Join the Webinar in German: Optimierung Ihrer Einwilligungsraten: Datenschutzkonforme Steigerung der Opt-in Raten durch Personalisierung

Increasing consumer expectations, technology shifts, and regulatory updates influence the strategies businesses adopt to maximize opt-in rates to personalize the user experience while maintaining privacy compliance. This solution comes at an ideal time as companies search for options to boost opt-ins from consumers facing consent fatigue, deliver dynamic consumer journeys across domains and devices and maintain revenue and personalization as third-party cookies go away. 

Through OneTrust’s Consent Rate Optimization users can optimize consent rates through a variety of functions. Key features include A/B Testing, Template Targeting, and Authenticated Consent:

  • Experiment and easily test template designs, layouts, text, colors, and more through A/B testing to identify which variation generates the highest conversions.  
  • View detailed dashboards, analytics, and reports to understand variant performance and inform CMP (Consent Management Platform) configuration.  
  • Deliver specific templates to visitors based on logic and specific attributes such as behavior, age, content and more.  ​ 
  • Decrease consent fatigue by reducing the number of times you ask for user consent while enabling a seamless, personalized privacy experience. ​ 
  • Synchronize consent of known users across devices and integrate with industry-wide ID solutions. ​

Learn how progress software utilized A/B testing to maximize opt-in rates: Read the case study 

Privacy Professionals, publishers, advertisers, marketers, and developers, across industries can advance consent management platform (CMP) strategies to personalize user experiences with this solution. In addition to this, users can respect consumer privacy and maintain regulatory compliance. 

To learn more register for our webinar, Consent Rate Optimization: How to Maximize Opt-Ins Through Personalization. For more information or to request a demo, visit,

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