Whether you are receiving hundreds a day or just a handful a month, fulfilling privacy rights requests (DSARs) is time-consuming. Automated DSAR solutions seem the obvious choice for organizations that receive vast numbers of these requests. However, businesses that only receive a small number of DSARs should consider the rise of privacy laws across the globe and increasing awareness of consumer rights that will make the DSARs of today look very different from the DSARs of tomorrow.

With any privacy program, readiness and preparedness are the cornerstones for compliance. As more state laws pass in the US and data protection laws across Asia, Africa, and the Middle East come into force, the need for an automated DSAR solution is becoming more apparent for organizations of all sizes. Organizations can be fully equipped for the DSARs of tomorrow by implementing a privacy rights management program with automated intake, verification, and redaction capabilities, today.

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The increase in privacy laws will bring a rise in privacy rights awareness

Since the introduction of the GDPR in 2016, awareness and understanding of privacy rights has not only increased, but it’s also showing no signs of slowing down. In their predictions for privacy in 2020, Gartner highlighted that “by 2023, 65% of the world’s population will have its personal information covered under modern privacy regulations, up from 10% today.” This rising coverage of privacy laws will ultimately lead to a greater general awareness of privacy rights. Furthermore, the California Consumer Privacy Act (CCPA) marked the dawning of a new age for privacy in the US, granting Californians a comprehensive set of consumer rights and empowering individuals to manage their data handled by organizations. On a global level, draft laws in China and India are expected to be enacted in 2021 which could see substantial new privacy rights for a third of the world’s population.

Over the past five years, the growing number of privacy laws has led to many high-profile enforcement actions making headlines. Additionally, significant data breaches have reinforced a greater interest among consumers as to how their data is handled by organizations. More recently, Apple introduced enhanced privacy controls and ‘nutrition labels’ in a bid to give users more informed insights into what personal data is being collected and used by applications, thrusting privacy further into the public eye.


“A proactive approach to privacy and data protection helps organizations increase trust.”

Gartner, “Gartner Predicts for the Future of Privacy 2020


Mainstream exposure to incidents involving personal data coupled with the increase in global privacy laws and a growing privacy awareness among consumers and employees has led to a notable rise in privacy rights requests that organizations are receiving. Without an automated DSAR solution, this rise in requests can lead to privacy teams being overrun and delays in responding to data subjects. Not only do these delays risk breaching obligations, such as those outlined in Article 12 of the GDPR, but organizations also risk losing consumer trust. Even if your organization is only handling a small number of requests, the volume of DSARs is rapidly increasing, highlighting the importance of implementing an automated DSAR solution now.

Download the Infographic: GDPR’s 8 Fundamental Data Subject Rights

How do you solve a problem like a DSAR?

OneTrust’s privacy, security, and governance software suite offers solutions to automate DSARs in line with the growing number of privacy laws worldwide. The OneTrust Privacy Rights Management tool helps organizations automate the entire privacy rights request lifecycle from intake to fulfillment. The tool offers the capability to validate identities, validate requestors’ identities, automatically discover and action data, redact sensitive information, and maintain adequate records of communication to demonstrate compliance.

By leveraging OneTrust DataDiscovery your organization can dynamically triage requests, ensure the accurate fulfillment of privacy rights requests, and improve response times with the ability to scale your program when an influx of requests is received. The technology scans multiple data sources in the cloud or on-premise to identify where relevant data lives for each requestor. And our Targeted Data Discovery™ solution fully automates the manual tasks required to process privacy requests by retrieving a single person’s information in relevant systems and classifying and redacting the sensitive information.

With a wide range of requirements and obligations defined across various privacy laws, knowing what to include in a privacy rights request can be a minefield for organizations. OneTrust DataGuidance tracks hundreds of global privacy laws and connects the fulfillment of privacy rights requests with the applicable regulatory intelligence needed to be compliant in different jurisdictions. Finally, OneTrust offers an encrypted messaging portal to securely share the results with the requestor.

Regardless of the number of requests your organization currently receives, setting up an automated DSAR program with OneTrust can create simplified, informed, and automated processes in preparation for the DSARs of tomorrow. Request a demo to learn more about how OneTrust can help you prepare for the rise in data subject access requests.

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