CONSENT & PREFERENCES
CONSENT & PREFERENCES
Google Play has now officially launched its data transparency requirements for Android applications.
Google requires app owners to follow guidelines by July 20th. Requirements include properly disclosing the data their app collects, if and how it’s shared with third parties, the app’s security practices and more.
Similar to Apple’s “nutrition labels,” the new area of the Play Store will show users the types of data an Android app is accessing and whether or not it is sharing it with third parties. The key differences in Googles new requirements centered around a greater focus on data handling and trust, while giving developers the ability to show they are following best practice in data security.
Watch this on-demand webinar with Mobile App experts to learn the following:
CIPP/E, CIPM, Solutions Engineer, OneTrust
Senior Director, Product Management - Strategy, OneTrust
Webinar
In this webinar, we demonstrate how OneTrust Consent and Preferences helps build stronger customer relationships by providing transparency, giving users control over their data use, and delivering personalized experiences.
Resource Kit
Dive into our exclusive resources from the 2023 Gartner Marketing Symposium here, in our exclusive resource: the Consent-Based Marketing: A Marketer's 2023 Toolkit.
Webinar
In this webinar, we take a deep dive into how the OneTrust and Tealium partnership helps deliver more personalized experiences while ensuring consent and trust.