CONSENT & PREFERENCES
CONSENT & PREFERENCES
Technology and data are the foundation of digital transformation and innovation in the digital-first economy. Responsible data management unlocks endless possibilities for businesses, and often it’s essential to capture purpose-based data directly from consumers, relying on their consent and preferences. As massive digital and privacy-centric shifts change the way organization engage and retain customers, businesses are evolving their consent strategy beyond a cookie banner to an end-to-end consent and preference management program that drives innovation, trust and performance.
Join this on-demand session, hosted together with Engage Business Media, to learn about:
Webinar
Join this webinar and learn how to create a compliant privacy-first marketing program that respects customer consent across multiple channels.
Webinar
Watch our webinar and learn how consent can enrich your data while helping you build a brand your customers can trust.
Resource Kit
Master Google's CMP Standards: Stay compliant and excel in the evolving ad landscape. Download our Google CMP Requirements Toolkit now!