CONSENT & PREFERENCES

Consent-based marketing: bringing privacy and consent to your tech stack

Technology and data are the foundation of digital transformation and innovation in the digital-first economy. Responsible data management unlocks endless possibilities for businesses, and often it’s essential to capture purpose-based data directly from consumers, relying on their consent and preferences. As massive digital and privacy-centric shifts change the way organization engage and retain customers, businesses are evolving their consent strategy beyond a cookie banner to an end-to-end consent and preference management program that drives innovation, trust and performance.

Join this on-demand session, hosted together with Engage Business Media, to learn about:

  • The evolution of privacy and customer experiences
  • How brands are making consented data a key driver
  • Best practices for unifying individual privacy and marketing choices across complex data and technology systems
  • The ROI of consent and preference management

On-demand webinar coming soon...


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