Digitization and data-driven marketing is accelerating this year, causing companies to re-think their data strategies. Digital marketing and marketing technology teams are faced with a unique set of challenges — from expanding privacy requirements to the deprecation of third-party cookies, and consumers demand for personal experiences to managing data sprawl and activation.
How can companies instill a balance between all the data-related activities that lead to successful (and compliant) business objectives while prioritizing privacy? Join us as we discuss best practices for collecting, orchestrating, and activating data to help improve marketing ROI in 2023.
In this webinar, we demonstrate how OneTrust Consent and Preferences helps build stronger customer relationships by providing transparency, giving users control over their data use, and delivering personalized experiences.
Join us for this expert webinar as we delve into Google's new CMP requirements for ads and best practices for permission-based advertising.
Download this eBook and learn how marketers can apply consent and preference principles to build a relationship with their audience built on trust.