CONSENT & PREFERENCES
CONSENT & PREFERENCES
With internet usage at an all-time high, millions of consumers are creating and reinforcing habits and privacy expectations. Now, more than ever, companies are required to adapt to laws and tech standards that give consumers more control over their privacy.
Global Privacy Control (GPC) is a browser setting that notifies websites of a user’s privacy preferences, such as not to share or sell personal data without their consent, by sending a signal to each website a user visits. Websites must respect users’ privacy rights under the California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA) and legislation in other jurisdictions. GPC is a collaborative effort developed by a coalition of privacy-focused publishers, tech companies, browser and extension developers, and civil rights groups.
OneTrust supports the GPC signal through our Consent Management Platform (CMP). Customers can set a signal in the OneTrust environment under the targeting category to enable this feature. As a result, your website automatically accepts the visitor’s signal preferences.
Download this guide to learn how regulations, browsers, and CMPs are aligning to give consumers more control over their data.
Key Takeaways:
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Webinar
Join this webinar and learn how to create a compliant privacy-first marketing program that respects customer consent across multiple channels.
Webinar
Watch our webinar and learn how consent can enrich your data while helping you build a brand your customers can trust.
Webinar
Join Adobe and OneTrust as we discuss best practices for deploying consent-based marketing campaigns and privacy-first experiences.