With internet usage at an all-time high, millions of consumers are creating and reinforcing habits and privacy expectations. Now, more than ever, companies are required to adapt to laws and tech standards that give consumers more control over their privacy.

What is GPC?

Global Privacy Control (GPC) is a browser setting that notifies websites of a user’s privacy preferences, such as not to share or sell personal data without their consent, by sending a signal to each website a user visits. Websites must respect users’ privacy rights under the California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA) and legislation in other jurisdictions. GPC is a collaborative effort developed by a coalition of privacy-focused publishers, tech companies, browser and extension developers, and civil rights groups.

How does OneTrust’s Consent Management Platform (CMP) help?

OneTrust supports the GPC signal through our Consent Management Platform (CMP).  Customers can set a signal in the OneTrust environment under the targeting category to enable this feature.  As a result, your website automatically accepts the visitor’s signal preferences.

Download this guide to learn how regulations, browsers, and CMPs are aligning to give consumers more control over their data.

Key Takeaways:

• Gain an overview of GPC
• Learn about the California requirement for companies to fulfill opt-out of sales requests consumers make through Global Privacy Control (GPC)
• Discover how a CMP fits in with new consumer expectations and tech standards

DOWNLOAD THE GUIDE NOW!