Recommendations for the European Addressable Advertising Ecosystem

The European Addressable Media Initiative, led by OneTrust, Finecast, LiveRamp, Amobee, Comscore, Lotame, Magnite, Neustar, and PubMatic, in partnership with The Project X Institute, was established to offer practical advice and help for advertising buyers and sellers in Europe’s five largest markets seeking to navigate the fast-changing addressable media landscape. The Initiative’s purpose is to provide non-partisan guidance through a collaboration of industry experts.

This report sets out an analysis of the opportunities, challenges, and recommendations for European advertisers and media owners to position their businesses for the addressable, privacy-first future.

Download a copy of the report now!

On-demand webinar coming soon...

You may also like


Consent & Preferences

Live demo: How to automate consent and preference management with OneTrust

In this webinar, we demonstrate how OneTrust Consent and Preferences helps build stronger customer relationships by providing transparency, giving users control over their data use, and delivering personalized experiences.

June 29, 2023

Learn more

Resource Kit

Consent & Preferences

OneTrust at Gartner Marketing Symposium 2023

Dive into our exclusive resources from the 2023 Gartner Marketing Symposium here, in our exclusive resource: the Consent-Based Marketing: A Marketer's 2023 Toolkit.

May 19, 2023

Learn more


Privacy & Data Governance

OneTrust & Tealium: Closing the compliance gap with consent enforcement

In this webinar, we take a deep dive into how the OneTrust and Tealium partnership helps deliver more personalized experiences while ensuring consent and trust.

May 18, 2023

Learn more