The European Addressable Media Initiative, led by OneTrust, Finecast, LiveRamp, Amobee, Comscore, Lotame, Magnite, Neustar, and PubMatic, in partnership with The Project X Institute, was established to offer practical advice and help for advertising buyers and sellers in Europe’s five largest markets seeking to navigate the fast-changing addressable media landscape. The Initiative’s purpose is to provide non-partisan guidance through a collaboration of industry experts.
This report sets out an analysis of the opportunities, challenges, and recommendations for European advertisers and media owners to position their businesses for the addressable, privacy-first future.
Download a copy of the report now!
In this webinar, we demonstrate how OneTrust Consent and Preferences helps build stronger customer relationships by providing transparency, giving users control over their data use, and delivering personalized experiences.
Dive into our exclusive resources from the 2023 Gartner Marketing Symposium here, in our exclusive resource: the Consent-Based Marketing: A Marketer's 2023 Toolkit.
In this webinar, we take a deep dive into how the OneTrust and Tealium partnership helps deliver more personalized experiences while ensuring consent and trust.