The European Addressable Media Initiative, led by OneTrust, Finecast, LiveRamp, Amobee, Comscore, Lotame, Magnite, Neustar, and PubMatic, in partnership with The Project X Institute, was established to offer practical advice and help for advertising buyers and sellers in Europe’s five largest markets seeking to navigate the fast-changing addressable media landscape. The Initiative’s purpose is to provide non-partisan guidance through a collaboration of industry experts.

This report sets out an analysis of the opportunities, challenges, and recommendations for European advertisers and media owners to position their businesses for the addressable, privacy-first future.

Download a copy of the report now!