Recommendations for the European Addressable Advertising Ecosystem

Resource Consent and Preferences

The European Addressable Media Initiative, led by OneTrust, Finecast, LiveRamp, Amobee, Comscore, Lotame, Magnite, Neustar, and PubMatic, in partnership with The Project X Institute, was established to offer practical advice and help for advertising buyers and sellers in Europe’s five largest markets seeking to navigate the fast-changing addressable media landscape. The Initiative’s purpose is to provide non-partisan guidance through a collaboration of industry experts.


This report sets out an analysis of the opportunities, challenges, and recommendations for European advertisers and media owners to position their businesses for the addressable, privacy-first future.


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