In today’s digital landscape, privacy and personalization are often seen as conflicting objectives. On the one hand, customers demand privacy and control over their personal data; on the other, businesses strive for personalization to improve customer engagement and drive sales. However, with the rise of first-party data, there is a solution that can balance both of these goals.
Watch this insightful webinar, presented by Third Door Media and OneTrust, where OneTrust’s Consent and Preference Management expert, Justin Myles, explores how businesses can leverage first-party data to achieve both privacy and personalization in their marketing efforts. Gain best practices and actionable insights on leveraging first-party data to drive customer engagement and sales while ensuring privacy and compliance.
In this webinar, we demonstrate how OneTrust Consent and Preferences helps build stronger customer relationships by providing transparency, giving users control over their data use, and delivering personalized experiences.
Join us for this expert webinar as we delve into Google's new CMP requirements for ads and best practices for permission-based advertising.
Download this eBook and learn how marketers can apply consent and preference principles to build a relationship with their audience built on trust.