CONSENT & PREFERENCES
CONSENT & PREFERENCES
Google and Apple both have slightly different approaches to how they deal with data privacy.
Although they’ve both made major changes over the past few months regarding their data requirements, Google and Apple have moved towards app developers needing to declare as much information about trackers and personal information collected as possible.
With regulations such as the CPRA and GDPR highlighting special categories around sensitive personal information and its use, companies are now incentivized to be as cautious as they can when dealing with this information.
In this infographic, we’ll review their similarities and differences regarding privacy standards.
Webinar
Join this webinar and learn how to create a compliant privacy-first marketing program that respects customer consent across multiple channels.
Webinar
Watch our webinar and learn how consent can enrich your data while helping you build a brand your customers can trust.
Webinar
Join Adobe and OneTrust as we discuss best practices for deploying consent-based marketing campaigns and privacy-first experiences.