Preparing for GPP & MSPA: An Overview from IAB and OneTrust

Resource Consent and Preferences

The IAB and the IAB Tech Lab recently announced the launch of the Tech Lab’s Global Privacy Platform (GPP) and the IAB’s release of a draft Multi-State Privacy Agreement (MSPA) for public comment. The launch of these initiatives will help companies address the increasingly complex challenges of global privacy and manage the different consent signals from multiple jurisdictions.

  • The IAB Tech Lab is encouraging organizations to adopt the GPP because the Tech Lab’s existing US Privacy Specifications will not be updated to include the new US state-specific privacy strings that come into effect in 2023; instead, these will only be available using the GPP.
  • The MSPA is an evolution of the Limited Service Provider Agreement (LSPA) put in place in 2020. It has been overhauled to account for all new state law requirements and incorporates the use of the GPP, and its state-specific privacy strings, to facilitate compliance for digital advertising transactions.

Watch this on-demand webinar to learn more about GPP, MSPA, and how OneTrust’s CMP will support the upcoming framework.





The speaker Michael Hahn's profile image
Michael Hahn

Executive Vice President & General Counsel

IAB and IAB Tech Lab

The speaker Tony Ficarrotta's profile image
Tony Ficarrotta

Assistant General Counsel


The speaker Rowena Lam's profile image
Rowena Lam

Director of Privacy Technology Programs

IAB Tech Lab

The speaker Ryan Karlin's profile image
Ryan Karlin

Director of Product Management


The speaker Alex Cash's profile image
Alex Cash

Director of Strategy, Consent & Preferences


Watch Video

Note: All fields marked with * are required

I’d like email updates on local events, news, resources and products to stay connected with the OneTrust community. Unsubscribe at any time.

I’d like a solution expert to provide product information or show me a custom demo of the OneTrust platform

How would you like us to contact you?

Privacy Notice

You can learn more about how we handle your personal data and your rights by reviewing our privacy notice.

Onetrust All Rights Reserved