CONSENT & PREFERENCES

4 steps for operationalizing opt-outs

The right to opt out of processing is not a new concept for privacy professionals, but it is one that can cause you complex operational challenges.

Back in 2018, the GDPR empowered data subjects with the ability to withdraw their consent. Now, in the face of five new privacy laws entering into effect in the US, the right to opt out is becoming ubiquitous. While all five US privacy laws require you to include a conspicuous opt-out link on your organization’s home pages, appropriately handling an opt-out request once the link has been clicked is a more complicated process. 

Download this checklist and follow these four key steps for operationalizing opt-out requests. 

On-demand webinar coming soon...


You may also like

Webinar

Consent & Preferences

Compliant omni-channel automation: How to be a responsible marketer?

Join this webinar and learn how to create a compliant privacy-first marketing program that respects customer consent across multiple channels.

October 12, 2023

Learn more

Webinar

Consent & Preferences

Honoring consent throughout the data lifecycle

Watch our webinar and learn how consent can enrich your data while helping you build a brand your customers can trust.

October 04, 2023

Learn more

Resource Kit

Consent & Preferences

The Google CMP requirements toolkit

Master Google's CMP Standards: Stay compliant and excel in the evolving ad landscape. Download our Google CMP Requirements Toolkit now!

September 27, 2023

Learn more