With the expansion of privacy laws and technical changes on all major platforms an evolved set of capabilities is required to power relevant brand experiences that build trust. In this session, you will learn what solutions to adopt to help you build a powerful marketing data strategy in 2022.
Watch this fireside chat with OneTrust Director of Product Marketing Jamie Molnar, OneTrust VP of Product Marketing Brent Phillips, and Oracle VP of Product Stephen Streich to gain insight into how to honor privacy choices to build trust:
- Data Transparency: Learn how companies that invest in privacy and consent management are seeing near double the returns on that investment.
- Data Collection: Learn what your company can do to improve and increase its data collection efforts.
- Ethical Data Activation: Explore how you can effectively communicate how the consent, data, and preferences you’ve captured are reflected and honored across your platforms.