CONSENT & PREFERENCES
CONSENT & PREFERENCES
Trust takes years to build, seconds to break, and forever to repair. It’s no secret that trust is the new brand equity, yet it’s no small feat to maintain. Companies around the globe are challenged by increased regulation requirements, consumer expectations for privacy-first personalization, and managing consent and preferences through disparate marketing and sales platforms. Offering transparency when collecting data on digital properties has been a top priority for years, but if you don’t stick to your brand promise and honor choices through all your marketing and sales tools, consumer trust is lost.
Hear from OneTrust consent management experts to learn how to set up a strong consent governance strategy to achieve privacy-first data capture, distribution and activation.
Key Takeaways:
Webinar
Join this webinar and learn how to create a compliant privacy-first marketing program that respects customer consent across multiple channels.
Webinar
Watch our webinar and learn how consent can enrich your data while helping you build a brand your customers can trust.
Webinar
Join Adobe and OneTrust as we discuss best practices for deploying consent-based marketing campaigns and privacy-first experiences.