Trust takes years to build, seconds to break, and forever to repair. It’s no secret that trust is the new brand equity, yet it’s no small feat to maintain. Companies around the globe are challenged by increased regulation requirements, consumer expectations for privacy-first personalization, and managing consent and preferences through disparate marketing and sales platforms. Offering transparency when collecting data on digital properties has been a top priority for years, but if you don’t stick to your brand promise and honor choices through all your marketing and sales tools, consumer trust is lost.

Hear from OneTrust consent management experts to learn how to set up a strong consent governance strategy to achieve privacy-first data capture, distribution and activation.

Key Takeaways: 

• Understand how responsible data and security remains a key buying factor, challenging organizations to adapt to and uphold privacy-centric data collection standards 
• Discover how to understand where collected data is syncing to and best practices to ensure it’s being controlled in the right way in platforms such as CDPs, data warehouses, PETs, and more 
• Gain insight into leveraging consent and preference management to operate with a privacy-first approach to drive personalization, better segmentation, addressability and brand loyalty