Marketing is a data-driven business and as marketers, you capture data through several endpoints across different channels and process the data through multiple different systems. Data centralization in a single source of truth is vital as well as consent and preference data signaling that connects with CRM and marketing automation tools.
Join this webinar to learn the value of filling the privacy void in your marketing stack and maintaining guardrails that allows teams to activate data at speed and scale without compromising privacy.
In this webinar, we demonstrate how OneTrust Consent and Preferences helps build stronger customer relationships by providing transparency, giving users control over their data use, and delivering personalized experiences.
Join us for this expert webinar as we delve into Google's new CMP requirements for ads and best practices for permission-based advertising.
Download this eBook and learn how marketers can apply consent and preference principles to build a relationship with their audience built on trust.