July 27, 2023 | 11:00 am EDT
Data privacy matters now more than ever! IAB Europe has released updates to their Transparency and Consent Framework (TCF) to improve data privacy for users around how organizations collect and process personal data. TCF 2.2 focuses on improving data transparency and user control by making consent the only legal basis for advertising and content personalization, including technical updates for better performance. Organizations need to update their consent management platforms (CMPs), ensure vendor compliance, and update systems and processes to meet the new requirements. Failure to comply could lead to fines and penalties.
Join us for an interactive webinar to learn how to navigate the intricacies of IAB TCF 2.2 and stay up-to-date with the latest changes in user consent management. This session will equip you with the knowledge and tools necessary to effectively harness the power of TCF 2.2.
- Understand the latest updates in IAB TCF 2.2, its foundations, and specifications, and its importance in adhering to data protection regulations.
- Analyze the key framework changes, including the removal of legitimate interest as a legal basis for advertising, improved transparency to end-users, and essential technical updates.
- View a live demo in OneTrust’s platform to learn how to easily migrate your CMP to support TCF 2.2.