Privacy, Identity and Measurement

In this on-demand webinar, OneTrust’s Jamie Molnar, Director of Product Marketing and Strategy, along with her fellow panelists, Vit Smekal, EU Research Director at Comscore, Chris Hogg, Chief Revenue Officer at Lotame, and Sam Shapiro-Kline, Director of Growth at Neustar, discuss privacy, identity and measurement in the fast-changing European addressable advertising ecosystem.

The European Addressable Media Initiative, led by OneTrust, Finecast, LiveRamp, Amobee, Comscore, Lotame, Magnite, Neustar, and PubMatic, in partnership with The Project X Institute, was established to offer practical advice and help for advertising buyers and sellers in Europe’s five largest markets seeking to navigate the fast-changing addressable advertising landscape. The Initiative’s purpose is to provide non-partisan guidance through a collaboration of industry experts.

A Summit for the Initiative on 13 October 2022, attended by over 150 industry executives from across Europe, included keynotes and panel discussions with leading advertising, technology and regulation experts. The Summit was the culmination of an extensive program of industry engagement, supported by the Initiative members and an Expert Advisory Group of leading executives and experts.

More than 100 industry executives in the UK, Germany, France, Italy and Spain participated in interviews and discussions for the Initiative, providing a compelling set of perspectives and insights about the addressable marketplace.

As well as presenting findings and recommendations, the Summit included keynotes and panel discussions with leading experts on the key issues that will determine future of addressable media in Europe’s major advertising markets.

Videos of all Summit keynotes and panel discussions can be viewed here.

Furthermore, download the report, Recommendations for the European Addressable Advertising Ecosystem, setting out an analysis and recommendations to support and sustain the vibrant addressable media marketplace.