November 28, 2023 | 11:00 AM EDT
In a time when privacy and personalization take center stage, explore the most recent advancements in advertising frameworks and technology that are reshaping the way businesses approach their digital marketing strategies in 2024. With the evolution of IAB TCF 2.2, introduction of IAB Tech Lab's Global Privacy Platform (GPP), increasing importance of Google Consent Mode (GCM), and the necessary adjustments to consent management, advertisers face the dual challenge of maintaining their performance while adapting to shifts in the market that influence their ability to target and address audiences.
Join this webinar to discover key updates in the world of advertising, as well as the valuable role consent collection and enforcement plays in the data ecosystem. Register now to embark on a journey towards more effective and respectful advertising.
- Explore the latest developments in TCF 2.2 along with Global Privacy Platform (GPP) and their implications for your consent strategy.
- Learn how consent signals can help you find the ideal equilibrium between personalization and safeguarding data.
- Acquire best practices for deploying a flexible CMP that can be scaled to accommodate diverse global audiences.