Privacy regulations are expanding across the world, with different jurisdictions having their own take on how consent must be honored, processed, and communicated to consumers. If your organization operates in multiple jurisdictions, you need to make sure that your company complies with consent regulations in every country or region you’re present in.
After understanding the different consent requirements for your organization, the next step is to work these approaches and mechanisms into your company’s data processes, addressing the backend and moving to deliver a positive user experience. After these are in place, using the right metrics to optimize your CMP for the best conversion rates completes your organization’s CMP journey on the road to building trust.
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