Privacy regulations are expanding across the world, with different jurisdictions having their own take on how consent must be honored, processed, and communicated to consumers. If your organization operates in multiple jurisdictions, you need to make sure that your company complies with consent regulations in every country or region you’re present in.
After understanding the different consent requirements for your organization, the next step is to work these approaches and mechanisms into your company’s data processes, addressing the backend and moving to deliver a positive user experience. After these are in place, using the right metrics to optimize your CMP for the best conversion rates completes your organization’s CMP journey on the road to building trust.
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In this webinar, we demonstrate how OneTrust Consent and Preferences helps build stronger customer relationships by providing transparency, giving users control over their data use, and delivering personalized experiences.
Join us for this expert webinar as we delve into Google's new CMP requirements for ads and best practices for permission-based advertising.
Download this eBook and learn how marketers can apply consent and preference principles to build a relationship with their audience built on trust.