Modern privacy regulations as well as tech changes are expanding in footprint and adoption, with consumers increasingly seeking more clarity around, and control over, how their information is being used. On May 16, 2023, Google announced changes to their ad network, with new stipulations that any business running ads on their network will be required to have a consent signal from a certified consent management platform (CMP) in place. This comes on the back of the latest version (v2.2) of IAB Europe’s Transparency and Control Framework (TCF) which standardizes more stringent consent requirements for businesses to conduct advertising.

The combination of customer demands, privacy laws, and ongoing enforcement actions require teams to treat privacy, advertising and data governance pillars as an interconnected system, synchronized from the ground up. Join this webinar to:

• Understand market drivers impacting consent-driven advertising including Google CMP requirements as well as TCF 2.2 updates.
• Gain best practices for implementing a permission-based advertising strategy.
• Uncover the value of putting consumers in control of the business-consumer relationship with consent and preference management.