CONSENT & PREFERENCES

Marketing Leaders Panel: How to enforce responsible use of data

Data is the foundation of digital transformation and innovation in the digital-first economy. Responsible data management unlocks many possibilities for businesses, and often it’s essential to capture data directly from consumers, relying on their consent and data preferences. Learn how to create a winning data management strategy that respects customer privacy while providing the personalized experiences they crave. Join this webinar with marketing leaders as they discuss challenges and opportunities marketers are facing to deliver personalized experiences while remaining compliant with global privacy requirements. 

During the discussion, we’ll dive into:

  • How brands are making consented data a key driver to connect with customers, cultivate customer loyalty, and increase marketable databases.​
  • Best practices for unifying individual privacy and marketing choices across complex data and technology systems to ensure data accuracy and permission-based marketing.​
  • The ROI of consent and preference management and how it contributes to personalization, segmentation, and higher-performing campaigns.

Don’t miss out on this exciting opportunity to hear from marketing leaders and get insights into creating a responsible data management strategy. 

On-demand webinar coming soon...


You may also like

Webinar

Consent & Preferences

Compliant omni-channel automation: How to be a responsible marketer?

Join this webinar and learn how to create a compliant privacy-first marketing program that respects customer consent across multiple channels.

October 12, 2023

Learn more

Webinar

Consent & Preferences

Honoring consent throughout the data lifecycle

Watch our webinar and learn how consent can enrich your data while helping you build a brand your customers can trust.

October 04, 2023

Learn more

Webinar

Consent & Preferences

Adobe + OneTrust: How to market responsibly with consent-based experiences

Join Adobe and OneTrust as we discuss best practices for deploying consent-based marketing campaigns and privacy-first experiences.

August 29, 2023

Learn more