Data is the foundation of digital transformation and innovation in the digital-first economy. Responsible data management unlocks many possibilities for businesses, and often it’s essential to capture data directly from consumers, relying on their consent and data preferences. Learn how to create a winning data management strategy that respects customer privacy while providing the personalized experiences they crave. Join this webinar with marketing leaders as they discuss challenges and opportunities marketers are facing to deliver personalized experiences while remaining compliant with global privacy requirements.
During the discussion, we’ll dive into:
- How brands are making consented data a key driver to connect with customers, cultivate customer loyalty, and increase marketable databases.
- Best practices for unifying individual privacy and marketing choices across complex data and technology systems to ensure data accuracy and permission-based marketing.
- The ROI of consent and preference management and how it contributes to personalization, segmentation, and higher-performing campaigns.
Don’t miss out on this exciting opportunity to hear from marketing leaders and get insights into creating a responsible data management strategy.