In an era where privacy and personalization are paramount, discover how to harmonize marketing, privacy and IT objectives for responsible data collection, governance, and activation. Our experts will provide best practices to market responsibly and gain data lineage visibility with a consent collection and enforcement framework.
Watch this webinar to discover how to future-proof your data architecture with a proactive consent and preference management strategy.
- Gain best practices for providing data transparency when reaching individuals who have not interacted with your brand.
- Discover how to leverage first-party data to grow and retain existing customers in an authenticated state.
- Learn how to enhance your data architecture using a proactive approach to privacy and data governance.
- Understand the importance of consent enforcement and how OneTrust serves as building blocks to responsible data use and activation within your tech stack.