Trust takes years to build, seconds to break, and forever to repair. It’s no secret that trust is the new brand equity, and trust ties directly to how well a brand sticks to its promise for using an individual’s data. With increased regulatory requirements and increased consumer demand for data transparency, brands must collect, manage, and honor consent and preferences throughout the entire customer data lifecycle.

Join this live session with OneTrust and Tealium to dive into:

• Headwinds and trends requiring brands to practice responsible data use
• The value of ensuring consent and preferences are respecting to build trust and meet regulatory requirements
• How OneTrust’s integration with Tealium iQ helps enterprises deliver more personalized and trusted experiences with plug-and-play integration capabilities

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