The power of consent in health and life sciences: How to enhance experiences & drive innovation

Data is the lifeblood of organizations. From HCPs to pharma, MedTech to health insurers, data is at the core of customer experiences, business growth and innovation in the Health sector. There are factors at play that mandate certain data-driven actions by Health organizations — and those requirements are evolving in complexity and geographic scope. HIPAA compliance, expanding privacy regulations, the deprecation of third-party tracking, and increasing consumer awareness should all inform your complete consent data strategy. So, the question is: how can you manage compliance with applicable laws and healthcare frameworks while driving innovation and building strong relationships?

Join this webinar with OneTrust, Deloitte, and Medtronic to learn the following:

  • The evolution of the privacy ecosystem and customer experiences: how we got where we are today, and what marketers need to know in 2023.
  • How Health enterprises are building and sustaining trusted relationships using purpose-built consent and preference management.
  • Best practices for unifying individual privacy and marketing choices across complex data and technology systems to ensure data accuracy and permission-based experiences.

Featured speakers

Alex Cash

Director of Strategy, Consent & Preferences

Kristi Preuss

Senior Manager, Cyber Risk Services
Deloitte & Touche LLP

Brian Malecha

IT Director, Connected Care

On-demand webinar coming soon...

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