CONSENT & PREFERENCES
CONSENT & PREFERENCES
October 4, 2023 | 10:00 am EDT
In a world where privacy concerns are at the forefront, businesses face the challenge of creating value from data while respecting user privacy. It's crucial to unlock the power of consumer trust, drive business innovation, and honor privacy rights throughout the entire data journey. By empowering your organization to embrace privacy-first user experiences, you can catalyze business innovation and establish unwavering brand trust.
Join us for an interactive webinar to discover the pivotal role of consent in building trust and managing privacy risks throughout the data lifecycle. Learn to capture, manage, and enforce purpose-based consent, marketing preferences, and identifiers from collection to activation. Reduce data silos by consolidating systems into a centralized record of consent. Enhance your marketable database with consent-based first-party data for improved personalization and data value, setting the standard for privacy-first marketing.
Key Takeaways:
Webinar
Join this webinar and learn how to create a compliant privacy-first marketing program that respects customer consent across multiple channels.
Resource Kit
Master Google's CMP Standards: Stay compliant and excel in the evolving ad landscape. Download our Google CMP Requirements Toolkit now!
Webinar
Join Adobe and OneTrust as we discuss best practices for deploying consent-based marketing campaigns and privacy-first experiences.