October 4, 2023 | 10:00 am EDT

In a world where privacy concerns are at the forefront, businesses face the challenge of creating value from data while respecting user privacy. It's crucial to unlock the power of consumer trust, drive business innovation, and honor privacy rights throughout the entire data journey. By empowering your organization to embrace privacy-first user experiences, you can catalyze business innovation and establish unwavering brand trust.

Join us for an interactive webinar to discover the pivotal role of consent in building trust and managing privacy risks throughout the data lifecycle. Learn to capture, manage, and enforce purpose-based consent, marketing preferences, and identifiers from collection to activation. Reduce data silos by consolidating systems into a centralized record of consent. Enhance your marketable database with consent-based first-party data for improved personalization and data value, setting the standard for privacy-first marketing.

Key Takeaways:

• Learn how to balance personalization and privacy by capturing, managing, and enforcing consent throughout the data lifecycle.
• Discover the value of transparent data management and compliance.
• Explore how to enrich your marketable database with consent-based first-party data, driving personalization, data value, and a privacy-first approach.
• Gain insights into building a centralized record of consent, reducing data silos, and nurturing customer trust through transparent data management.