What is Zero-Party Data?

Resource Consent and Preferences

Like first-party data, zero-party data comes from customers. Although these terms are sometimes used interchangeably, there are key differences and nuances when it comes to declared data capture, consent, and opt-ins.


What do marketers need to know when classifying zero-, first- and even second- and third-party data? In this 45-minute recorded virtual session, we cover the different types of data, as well as sources and strategies for transparent collection. Watch it here, or connect with a team member to learn more. 

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