KuppingerCole Leadership Compass: Download the Report

Resource Consent and Preferences Privacy Management Privacy Rights

OneTrust is a leader with the highest scores across all categories in the KuppingerCole Privacy and Consent Management Leadership Compass.


The comprehensive report researched and compared 14 consent management platforms (CMPs) on a variety of categories, technology capabilities and use cases. In the report, OneTrust is the only vendor to receive “strong positive” marks on all nine evaluated categories.


KuppingerCole also placed OneTrust in the highest position in each of the report’s six vendor comparison graphs and awarded OneTrust the top marks in each of the eight evaluated product features, including cookie and tracker approach, preference customization, consumer control, and data risk management.


OneTrust is the most widely used consent management solution to help companies in all industries collect, manage, and signal valid consent and preferences in accordance with global privacy laws like the GDPR and CCPA. With tools designed for marketers, publishers, and advertisers, OneTrust helps organizations design transparent user experiences to collect consent before delivering personalized content or ads and placing cookies on web browsers or mobile apps.

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