Benchmarking Your Preference Management Strategy

Creating a unique customer experience through customer preferences to build trust and drive better engagement is no easy task. The stages of implementing a dynamic preference management strategy across the entire customer journey can be challenging. Without a clear understanding of where to start and how to grow preferences within your organizations, marketers can easily feel stuck.

In this webinar with Forrester, we discuss the stages of driving a tactful customer journey by leveraging a preference center, as well as best practices for key pieces of a preference management strategy. We also cover how to factor preference management into your account-based marketing plans.  

Who should watch? Marketing, Operations, Privacy, Legal, Data, and Business professionals looking to improve customer engagement, drive customer loyalty, and know your customers better.

Key Takeaways for Your Preference Management Strategy

• The stages of a preference management strategy and how to benchmark yourself  
• Best practices for key parts of a preference management strategy, including business owners, progressive profiling
• How to factor a preference management strategy into your account-based marketing plan