Capture, Govern, Activate: How to Build a Powerful Marketing Data Strategy in 2022
Resource
Consent and Preferences
Digitization and data-driven marketing accelerated this year, causing companies to re-think their data strategies. Privacy, tech, and governance teams are faced with a unique set of challenges — from data duplication and non-compliance to demonstrating proof of compliance while appropriately managing and activating consent and preferences.
How can companies instill a balance between all the data-related activities that lead to successful (and compliant) business objectives while prioritizing privacy?
Watch this on-demand webinar with OneTrust Offering Manager Zachary Faruque to understand best practices for capturing, governing, and activating data to help improve ROI in 2022.
Key Takeaways
- Gain an understanding of the shifting privacy and tech landscape
- Learn how to empower your business to be an industry leader in customer trust and compliance
- Understand the importance of enforcing consent to other platforms
- Discover how properly demonstrate regulatory compliance with records of consent