Data Management: The ROI for Marketers

Resource Consent and Preferences

All brands have data and it may be their most valuable—yet under-utilized—resource.

Now, more than ever, it is important to manage data from more than just a compliance standpoint. By investing in customer data management systems, a business can better understand their consumers and how to communicate with their audiences.

 

We surveyed data and marketing professionals and they estimate that for every dollar invested in consent and preference management systems, their business received a 40x average return on investment. In this webinar, we will discuss how marketers can develop strategies rooted in compliance, and the importance of investing in consent and preference management systems to reach marketing goals.

 

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