Trust is the New Equity: How the Virtuous Cycle Can Increase Marketing ROI
With a customer-centric, privacy-first strategy, marketers can meet compliance requirements. Find out how to deliver a new and engaging user experience, build trust with customers through transparency, and more from Zachary Faruque, product offering manager at OneTrust PreferenceChoice™.
Watch this on-demand Tech Talk with OneTrust and eMarketer to learn how to:
- Lean into customer centricity and use privacy as a true indicator of engagement and loyalty
- Respond to the regional and global regulatory requirements and technology changes that are impacting marketers
- Collaborate with IT, legal, and data management teams to design user-centric, privacy-first experiences across channels