Trust is the New Equity: How the Virtuous Cycle Can Increase Marketing ROI

Resource Consent and Preferences

With a customer-centric, privacy-first strategy, marketers can meet compliance requirements. Find out how to deliver a new and engaging user experience, build trust with customers through transparency, and more from Zachary Faruque, product offering manager at OneTrust PreferenceChoice™.

 

Watch this on-demand Tech Talk with OneTrust and eMarketer to learn how to:

  • Lean into customer centricity and use privacy as a true indicator of engagement and loyalty
  • Respond to the regional and global regulatory requirements and technology changes that are impacting marketers
  • Collaborate with IT, legal, and data management teams to design user-centric, privacy-first experiences across channels

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