Understanding cookie compliance amongst the myriad of regulations and guidance that exist globally can be a headache by itself. Couple that with the need to deploy a clear and transparent user experience and cookie compliance can quickly become a big challenge.
While there are similarities across much of the guidance that has been issued, the compliance challenge lies within the many differences that are highlighted from one authority to the next. Further to the guidance issued by DPAs, there are also international frameworks and regulations that organizations need to be aware of, including the newly revised draft of the ePrivacy Regulation and the IAB Transparency & Consent Framework, which has recently received criticism from the Belgian DPA.
Cookie compliance has never been so intensely under the spotlight and therefore balancing the experience of the end-user while maintaining compliances with scores of laws and frameworks could seem like an uphill battle.
Why does cookie compliance matter?
Despite a complex web of regulations to navigate, cookie compliance remains firmly in the focus of many data protection authorities. Notably, the Spanish AEPD recently issued enforcement actions for unlawful cookie practices, and the CNIL have adopted their final recommendations and amended guidelines on cookies and other trackers.
The increased focus from DPAs means that there is also a growing awareness from end-users regarding the rights afforded to them under such laws as the GDPR or CCPA. Cookie compliance, therefore, becomes a key factor in maintaining customer trust as well as avoiding reputational damage or even monetary penalties.
How can you implement good user experience in a cookie banner?
By providing an engaging user experience can help to greatly increase opt-in rates as well as enhancing transparency around your processing activities. There are some key topics that should be considered when implementing a balanced, user-friendly cookie banner to your website;
Further Reading on Cookie Compliance: