Fast Facts

Customer Name

Herman Miller




  • Manufacturing & Industrial


  • Global

Key Regulations

  • CASL
  • CCPA
  • GDPR


  • Universal Consent and Preference Management
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How Herman Miller Makes Their Customer-Centric Privacy Program a Competitive Differentiator with OneTrust PreferenceChoice

Herman Miller is a globally recognized and publicly traded provider of furnishings and related technologies and services. Since its inception in 1905, the global design leader has evolved into Herman Miller Group, a family of brands including Design Within Reach, Geiger, and Maharam that collectively offer a variety of products for environments where people live, learn, work, and heal.  

Oftentimes, privacy laws seem counter-intuitive to what marketers are trying to accomplish. Yet, if we look at our marketing initiatives as a way to build trust, then we win as a company. By providing transparency and choice around consent and preferences, we not only stand out from the crowd as a marketing engine but as a global enterprise in today’s shifting regulatory landscape.

Dustin VerBeek
Senior Digital Marketing Strategist

To make this statement a reality, Herman Miller selected OneTrust PreferenceChoice to manage consent and preferences across all brands globally. The team integrated PreferenceChoice technology with its existing marketing stackSalesforce, Pardot, and Adobe Experience Managerto create user-centric privacy experiences that are on-brand, compliant, and trustworthy.  

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