Analyst Report

OneTrust Earns Highest Scores in KuppingerCole Privacy & Consent Management Report

OneTrust is the only vendor to earn the highest designation (“strong positive”) in all nine evaluated categories

September 03, 2020

OneTrust today announced it is a leader with the highest scores across all categories in the KuppingerCole Privacy & Consent Management Leadership Compass. The comprehensive report researched and compared 14 consent management platforms (CMPs) on a variety of categories, technology capabilities and use cases. In the report, OneTrust is the only vendor to receive “strong positive” marks on all nine evaluated categories. KuppingerCole also placed OneTrust in the highest position in each of the report’s six vendor comparison graphs and awarded OneTrust the top marks in each of the eight evaluated product features, including cookie and tracker approach, preference customization, consumer control, and data risk management. 

Download the report: Leadership Compass – Privacy & Consent Management, August 2020

OneTrust is the most widely used consent management solution to help companies in all industries collect, manage, and signal valid consent and preferences in accordance with global privacy laws like the GDPR and CCPA. With tools designed for marketers, publishers, and advertisers, OneTrust helps organizations design transparent user experiences to collect consent before delivering personalized content or ads and placing cookies on web browsers or mobile apps.  

According the report, “OneTrust is a fast-growing player in this market. Its Privacy Management Suite is a complete offering of data inventories, cookie management, preference setting, and compliance progress. OneTrust takes a multi-stakeholder approach to meet the needs of legal departments, marketing departments, and end-users.” 

KuppingerCole also calls out the breadth of the OneTrust solution to manage consent in all industries. OneTrust strengths according to the report include the ability to manage 10,000 transactions per second, status as an IAB-registered CMP for both web and mobile, localization in 100 languages and support for Kantara Consent Receipt standard and identify verification services.  

Download the report: Leadership Compass – Privacy & Consent Management, August 2020 

“We’re proud to be the top ranked in KuppingerCole’s research on the privacy and consent management market,” said Kabir Barday, OneTrust CEO and Fellow of Information Privacy (FIP). “More companies choose to deploy OneTrust than any other CMP, not just because it has the top functionality for compliance, but also because it helps deliver on a brand promise based on transparency, trust and user empowerment.”

To read the report, visit our website. For information or to request a demo, visit  


About OneTrust

OneTrust is the #1 most widely used technology platform to help organizations be more trusted, and operationalize privacy, security, data governance, and compliance programs. More than 6,000 customers, including half of the Fortune 500, use OneTrust to build integrated programs that comply with the CCPA, GDPR, LGPD, PDPA, ISO27001, and hundreds of the world’s privacy, security, and compliance frameworks.

The OneTrust platform is powered by the OneTrust Athena™ AI and robotic automation engine, and our offerings include:  

  • OneTrust Privacy – Privacy Management Software  
  • OneTrust PreferenceChoice™ – Consent and Preference Management Software  
  • OneTrust Vendorpedia™ – Third-Party Risk Management Software and Cyber Risk Exchange  
  • OneTrust GRC – Integrated Risk Management Software  
  • OneTrust DataDiscovery™ – AI-Powered Discovery and Classification  
  • OneTrust DataGovernance – Governance and Metadata Management  
  • OneTrust Ethics – Compliance and Ethics Software  
  • OneTrust DataGuidance™ – Regulatory Research Software 

To learn more, visit or connect on LinkedInTwitter, and Facebook.

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