Consent Management 101: Basics to Build the Ultimate CMP
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Consent and Preferences
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With the expansion of global privacy laws putting an emphasis on how customer data is collected and used, it’s likely that your organization needs a consent management platform (CMP). Whether it’s for your website, mobile application or even CTV application, there are different components that go into building the ultimate CMP.
Forward-thinking organizations are not only building a CMP to meet compliance standards, but also making it a positive part of the user experience to help build brand trust.
Watch this on-demand OneTrust webinar to learn the key fundamentals behind building the ultimate CMP.
Key Takeaways
- Gain insight into different regulatory requirements around the world
- Discover the opportunity to embrace consent requirements and improve customer trust
- Understand best practices to build a CMP that meets various requirements set by regulations while providing a streamlined experience across devices
- Uncover tips for working across your privacy and marketing teams to get your CMP up and running smoothly