Consent Management 101: Basics to Build the Ultimate CMP

Resource Consent and Preferences Cookies

With the expansion of global privacy laws putting an emphasis on how customer data is collected and used, it’s likely that your organization needs a consent management platform (CMP). Whether it’s for your website, mobile application or even CTV application, there are different components that go into building the ultimate CMP.

 

Forward-thinking organizations are not only building a CMP to meet compliance standards, but also making it a positive part of the user experience to help build brand trust.

 

Watch this on-demand OneTrust webinar to learn the key fundamentals behind building the ultimate CMP.

 

Key Takeaways

  • Gain insight into different regulatory requirements around the world
  • Discover the opportunity to embrace consent requirements and improve customer trust
  • Understand best practices to build a CMP that meets various requirements set by regulations while providing a streamlined experience across devices
  • Uncover tips for working across your privacy and marketing teams to get your CMP up and running smoothly

Watch Video

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