Consent Management 101: Basics to Build the Ultimate CMP

With the expansion of global privacy laws putting an emphasis on how customer data is collected and used, it’s likely that your organization needs a consent management platform (CMP). Whether it’s for your website, mobile application or even CTV application, there are different components that go into building the ultimate CMP.

Forward-thinking organizations are not only building a CMP to meet compliance standards, but also making it a positive part of the user experience to help build brand trust.

Watch this on-demand OneTrust webinar to learn the key fundamentals behind building the ultimate CMP.

Key Takeaways

• Gain insight into different regulatory requirements around the world
• Discover the opportunity to embrace consent requirements and improve customer trust
• Understand best practices to build a CMP that meets various requirements set by regulations while providing a streamlined experience across devices
• Uncover tips for working across your privacy and marketing teams to get your CMP up and running smoothly