What is Consent Management? What Marketers Need to Know

Resource Consent and Preferences

When it comes to marketing compliance with privacy regulations and building customer trust, a strategy that includes consent management is key for marketers.

 

Under the General Data Protection Regulation (GDPR), there are six legal bases for processing data. Customer consent must be used for things like ad targeting cookies, sensitive data processing, and direct marketing. Marketers need to gather detailed records of opt-ins including who, when, what users were told, and by what method users consented when consent is required.

 

In this 30 minute webinar recording, we review consent requirements, best practices, and how marketers can include consent management as part of a privacy program to differentiate your brand and user experience.

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