Mobile App Compliance: Master Class for Publishers

Resource Consent and Preferences

Mobile Apps and Compliance

It’s no secret that the pandemic has dramatically altered life for virtually every business and individual. Consumers are turning to mobile applications to play games, access content, and help make their daily lives easier while following stay-at-home guidelines. This year, mobile app downloads are reaching a record high as app usage has spiked with 40% growth rate from last year.

 

With the uptick in mobile apps, publishers are faced with complying with global regulations and frameworks, such as GDPR and IAB TCF 2.0, as well as platform changes, such as Apple’s iOS 14 new opt-in model and its impact on advertising.

 

What’s Next

Watch the recording of the 45-minute master class on mobile app compliance for publishers featuring Ethan Sailers, Solutions Engineer. Learn about mobile app privacy, regulatory requirements, new Apple ad changes, and strategies for capturing mobile consent.

Watch Video

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