Reclaiming Opt-Outs and Unsubscribes with a Re-Permission Campaign

Resource Consent and Preferences

You need a re-permission campaign strategy to update your subscribers’ email consent!


While many marketers have run these campaigns in the past as part of regular data hygiene efforts, the GDPR puts more compliance pressure on marketers to have consent records up-to-date. As a result, launching campaigns to update subscribers’ email consent can be tricky for marketers.


Beyond this, marketers can leverage re-permission campaigns to benefit their audiences and earn trust from customers. Watch the recording of our recent webinar to learn the steps to designing a multi-touch customer experience, re-permission strategies to help drive opt-ins, and how to keep consent records updated.


Ready for the next steps? Connect with a team member to find out how you can get started today with a re-permission campaign and other best practices for building loyal customers, ensuring compliance, and achieving your business goals.

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