Tackling privacy and personalization: Fireside chat with PwC and the NFL

In today's rapidly evolving digital landscape, significant cultural and technological shifts are changing the way individuals choose to share their personal data with organizations. As a result, companies are transforming how they connect and engage with consumers. Consent and preference management empowers consumers to take control of their relationship with a brand, providing consumers more power to control their consent to various purposes such as targeting, marketing preferences, and more.

Join us for a fireside chat with industry leaders from OneTrust, PwC, and the NFL, as they demonstrate how this technique can be leveraged to comply with global regulations, create tailored experiences that drive customer engagement, foster long-term relationships, and drive business innovation.

Key Takeaways:

  • Gain valuable insights into the best practices for empowering consumers to control their relationship with your brand.
  • Explore how businesses can strike the perfect balance between privacy and personalization.
  • Discover how organizations can adapt to the evolving landscape of data privacy while still delivering personalized experiences to their customers.
  • Get exclusive access to the expertise of industry leaders Joe DeMarzio, Director of Data Risk & Privacy at PwC, Thomas Cioce, Senior Counsel & Head of Privacy at the NFL, and Neil Tolbert, Cloud Director at OneTrust Consent & Preferences.

Featured speakers

Neil Tolbert

Cloud Director
OneTrust Consent & Preferences

Joe DeMarzio

Director of Data Risk & Privacy

Thomas Cioce

Senior Counsel & Head of Privacy

On-demand webinar coming soon...

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