MillerKnoll is a globally recognized and publicly traded provider of furnishings and related technologies and services. Since its inception in 1905, the global design leader has evolved into MillerKnoll Group, a family of brands including Design Within Reach, Geiger, and Maharam that collectively offer a variety of products for environments where people live, learn, work, and heal.
The award-winning company leverages Salesforce’s Customer Relationship Management (CRM) platform, Marketing Cloud for B2C and internal-facing campaigns, Pardot as their B2B marketing automation tool, and Adobe Experience Manager for content management. The company faces unique challenges around managing data privacy, specifically related to Canada’s Anti-Spam Law (CASL), Europe’s General Data Protection Regulation (GDPR) and ePrivacy Regulation as well as California’s Consumer Privacy Act (CCPA)—and about 100 other standards, frameworks, and laws—because it utilizes a dynamic marketing stack for global initiatives.
According to Dustin VerBeek, MillerKnoll’s Senior Digital Marketing Strategist, the team’s goal is to get more people into the sales funnel; however, MillerKnoll also recognizes the importance of managing customer data privacy and consent.
