- Manufacturing & Industrial
- Universal Consent and Preference Management
How Miller Knoll Makes Their Customer-Centric Privacy Program a Competitive Differentiator with OneTrust PreferenceChoice
Miller Knoll is a globally recognized and publicly traded provider of furnishings and related technologies and services. Since its inception in 1905, the global design leader has evolved into Miller Knoll Group, a family of brands including Design Within Reach, Geiger, and Maharam that collectively offer a variety of products for environments where people live, learn, work, and heal.
Oftentimes, privacy laws seem counter-intuitive to what marketers are trying to accomplish. Yet, if we look at our marketing initiatives as a way to build trust, then we win as a company. By providing transparency and choice around consent and preferences, we not only stand out from the crowd as a marketing engine but as a global enterprise in today’s shifting regulatory landscape.Dustin VerBeekSenior Digital Marketing Strategist
To make this statement a reality, Miller Knoll selected OneTrust Consent & Preference Management to manage consent and preferences across all brands globally. The team integrated OneTrust technology with its existing marketing stack—Salesforce, Pardot, and Adobe Experience Manager—to create user-centric privacy experiences that are on-brand, compliant, and trustworthy.
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